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Resend an email to addresses that bounced as non-existent

Article: 000006402
Updated: June 2, 2021

Correct and update contact information so you can resend to your non-existent bounces

Non-existent bounces happen when the contact's Internet Service Provider (ISP) says that an email address doesn't exist. If you sent an email and saw "non-existent" emails in your bounce report, the best thing you can do is to check the email address for errors, and then try sending to the corrected email address.

Here's how to manage your non-existent bounces:

  1. Check the bounced email addresses for errors and edit each contact record to correct them. Common errors include typos or an incorrect domain (the address is @outlook.com when it should be @gmail.com).
    Note: If an email address has been confirmed through either the Confirm or Reconfirm Opt-in email, you can't edit the email address. (See steps below.)
  2. Use QuickSend to resend the bounced email to the updated email addresses.
  3. Wait a couple of days and check your reporting to see if the email was delivered.

Or, if you're sure the email address is correct:

  1. Wait 15 days from the original send date that triggered the bounce.
  2. Use QuickSend to resend the bounced email to the existing email address.
  3. Wait a couple of days and check your reporting to see if the email was delivered.

If your email is delivered, that's great! You're all set and don't have to do anything further. If your email continues to bounce as non-existent, you can try and get in touch with your contact to clarify the email address or remove the email address from your contacts to prevent any future sends to it.

 
Megaphone IconBe a better marketer: Want to learn more about bounced emails? Check out Hard vs. Soft Bounces.


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