 | Want to make the switch? Upgrading your plan gives you access to additional automation and SEO features. If you're interested in switching to our new plans, but don't see the option in your account, please contact our Support team. |
Our new Lite, Standard, and Premium plans are designed to meet our customers where they are in their marketing journey and offer the greatest flexibility, while ensuring we can continue to deliver the highest quality product for you.
Take a look at the table below to learn more about what changes you can expect when you switch plans, or click on the anchor links:
 | Did you know? The pricing information for our Lite, Standard, and Premium plans can be found here, or check out the Plans & pricing page in your account to compare the pricing to your current plan and contact tier. |
| Core | Plus / Email Plus | Lite | Standard | Premium | ||
|---|---|---|---|---|---|---|
| Users | 5 | 5 | Unlimited | 1 | 3 | Unlimited |
| Library storage | 1 GB | 1 GB | 2 GB | 1 GB | 10 GB | 25 GB |
| Email and social post scheduling in advance | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| AI Content Generator for email and landing pages |
20 uses in email 20 uses in landing pages |
20 uses in email 20 uses in landing pages |
20 uses in email 20 uses in landing pages | ✓ | ✓ | ✓ |
| Campaign Builder | 3 uses | 3 uses | 3 uses | 3 uses | ✓ | ✓ |
| Subject line and preheader recommendations | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| Subject line A/B testing | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| Subject line personalization | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| Dynamic content blocks | - | - | ✓ | - | - | ✓ |
| Ecommerce Product block | ✓ | - | ✓ | - | ✓ | ✓ |
| RSVP block | - | ✓ | ✓ | ✓ | ✓ | ✓ |
| Survey Pages | - | - | ✓ | ✓ | ✓ | ✓ |
| Email archive widget | - | - | ✓ | - | ✓ | ✓ |
| Automated email resend to non-openers | ✓ | - | ✓ | - | ✓ | ✓ |
| Automated welcome email | ✓ legacy automation tool | ✓ legacy automation tool | ✓ legacy automation tool | ✓ new advanced automation tool | ✓ new advanced automation tool | ✓ new advanced automation tool |
| Automated birthday and anniversary emails | ✓ legacy automation tool | - | ✓ legacy automation tool | ✓ new advanced automation tool | ✓ new advanced automation tool | ✓ new advanced automation tool |
| Pre-built automation path templates | 30-day trial | 30-day trial | 30-day trial | ✓ | ✓ | ✓ |
| Ecommerce path templates | - | - | 30-day trial | - | - | ✓ |
| Custom automation paths | - | - | 30-day trial | - | - | ✓ |
| Active paths | 3 during 30-day trial | 3 during 30-day trial | Unlimited during 30-day trial | 1 | 3 | Unlimited |
| Remove contacts from an automation path with auto-stop | - | - | - | - | - | ✓ |
| Drill-down reporting | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| Email comparison reporting | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| Email click heat map | ✓ | ✓ | ✓ | - | - | ✓ |
| Revenue reporting | ✓ | - | ✓ | - | - | ✓ |
| Contact growth reporting | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| Web sign-up forms | ✓ limit 1 active pop-up, banner, and flyout form | ✓ limit 1 active pop-up, banner, and flyout form | ✓ | ✓ | ✓ | ✓ |
| Pre-built contact segments based on email engagement and ecommerce activity | - | - | ✓ | - | ✓ | ✓ |
| Custom contact segmentation based on list membership, tags, contact details, and contact activity | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom contact segmentation based on ecommerce activity | - | - | ✓ | - | - | ✓ |
| Active custom segments | Unlimited | Unlimited | Unlimited | 1 | 10 | Unlimited |
| Facebook & Instagram ads | ✓ | ✓ | ✓ | - | ✓ | ✓ |
| Facebook Lookalike ad targeting | ✓ | - | ✓ | - | - | ✓ |
| Google ads | ✓ | - | ✓ | - | - | ✓ |
| SEO tools | - | - | - | - | - | ✓ |
| SMS marketing (500 messages/month) | add-on | add-on | add-on | add-on | add-on | ✓ |
If you’re currently in our Email plan and moving to our new Standard plan, here are the differences in features you can expect.
What you’re gaining access to:
What you’ll no longer have access to:
If you’re currently in our Core plan and moving to our new Standard plan, here are the differences in features you can expect.
What you’re gaining access to:
What you’ll no longer have access to:
If you’re currently in our Plus or Email Plus plan and moving to our new Premium plan, here are the differences in features you can expect.
What you’re gaining access to:
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