Make it easy for contacts to forward your email to a friend

Insert a Share button in your email so contacts can easily send it to others via email

When you insert a Social Share block in an email created with the Cross Device Editor, in addition to giving your contacts the option to share your email on their social media pages, like Facebook, X (formerly known as Twitter), and LinkedIn, you can also include an option for them to share your email with others directly from their inbox. Giving your contacts the ability to share your email helps to extend the reach of your message and could result in new subscribers!


 

See it done: Check out our video tutorial for inserting a Social Share block in your email.

While editing your email:

1. Drag-and-drop or click-and-stick the Social Share block into your template, using the pink guideline to help you find the right spot.
   
   
    
2. Click on the block to open the toolbar, then click Edit.
3. Click to expand the Social Share Networks section.
   
   
    
4. By default, the Social Share block includes buttons to share your email on Facebook, X, and LinkedIn. Click Add Network > Email to add a button for sharing via email, or click the drop-down for one of the default networks and select Email to replace it.
   
   
    
5. (Optional) Click the drop-downs to change which social media networks are included in the Social Share block in your email.
6. (Optional) Click the X next to any network you want to remove.
   
   
    
7. (Optional) Click and drag the set of dots up or down to change the order that the buttons appear in your email.
8. (Optional) Update the text that displays on each Share button in your email.
   
   
    
9. (Optional) In the Social Share Styles section, choose a color for all the Share buttons in your email and adjust the radius to make your buttons rounded. To undo your changes, click "Restore Defaults.”
   
   
    

Once you're done, simply click outside of the Social Share block to continue editing your email.

When contacts click the Share via Email button in your email, a new message will open in their email client with your subject line and the permanent link for your campaign automatically included in the message body. They’ll then be able to customize the rest of the message and send it to their friends’ email addresses.
 

Example default email forward draft	Example email forward draft with customized message

Because the email forward shares the permanent link for the sent campaign, the Share via Email button in your email won’t work properly when previewing or sending a test email. If you want to test the email forward functionality, make a copy of the email and send it to your email address. 

Note: Share via Email button clicks, as well as clicks on the permanent link for your email, aren't trackable and won't show up in the click reporting for your email. 

Questions?