Unpublish an active Facebook and Instagram Ad or Lead Ad

Remove an ad from Facebook and Instagram to end your ad campaign

If you surpass your advertising goal or aren't happy with the performance of your ad, you can unpublish it at any time to end your ad campaign. Facebook doesn't charge you your full advertising budget up-front; it's paid over time. When your ad is cancelled, any remaining ad payments left in your budget stop and you aren't charged further.

1. Click Audience growth ... > Ads.
   
   
   
   
2. To help narrow your search:
   • Select "Active" from the Status drop-down menu.
   • Select an option from the Sort By drop-down menu.
3. Next to your active ad, click Manage. 
   
   
    
4. Click the three dots and select "Deactivate" from the drop-down menu.  

   
   
    

5. Click Deactivate to confirm your action.
   
   
    

Canceled ads can't be re-published, but you can later create a new Facebook Lead Ad or Facebook and Instagram Ad when you're ready.

For additional information about how Facebook handles an ad's budget, please see Facebook's Support.

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