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Add a Sign-up Landing Page to a social media profile

Article: 000040198
Updated: October 27, 2023

Collect new sign-ups through a Sign-up Landing Page by creating a Sign up button on a Facebook Page or LinkedIn Organization Page, or by adding a link to your Instagram Bio

A Sign-up Landing Page is perfect for capturing new sign-ups through your social media profiles. You can even create multiple landing pages with customized messaging for each social profile to better segment your contacts. Here's how you add them to:

 
Light Bulb IconDid you know? If you need to make changes to the design or content of your Sign-up Landing Page, you can edit it at any time without having to update the URL attached to your social media profile. If you change the custom URL for your landing page, it needs to be updated in your social profile to prevent a broken link.
 

Facebook: Add a Sign-up or Subscribe button to your profile banner

Exclamation Point IconImportant: In order to edit a Facebook Page, you must be an administrator. Learn more.
 

After you create a Sign-up Landing Page, you can share the URL on your Facebook Page to collect sign-ups by adding a button. The Sign-Up button is highly visible and sits right under your banner image at the top of your page.

  1. Copy the URL for your Sign-up Landing Page.

    Lead Generation Landing Page Details Page, Landing Page URL field, and URL
     
  2. From your Facebook Page, click Add a Button.
    Note: Facebook only allows a single button in your profile banner. If you already have a button in banner, you need to edit the button and replace the URL with the URL for your landing page.

    Facebook Business Page with Add a Button button
     
  3. Select Sign Up.

    Edit Page Button overlay and Sign Up option
     
  4. Paste the URL for your landing page into the Website field.
  5. Click Save.

    Sign Up overlay with Website field and Save button
     

The steps above apply to users with the Classic Pages experience. If you have the New Pages experience, see Facebook's support for more information about adding a button to a Facebook Page.


Preview your Facebook button

To see what the Sign up button looks like for visitors to your page, you can view your page as a visitor:

  1. From your Facebook Page, click View as Visitor.

    Facebook Business Page with Edit Sign Up button and View as Visitor button
     
  2. Click the Sign Up button.

    Facebook Business Page as seen by a visitor with Sign Up button
     

Your Sign-up Landing Page opens so you can preview it.

For more information about viewing a page as a visitor, please see Facebook's support.

 

Edit or delete your Facebook button

If you need to change the URL for your landing page or delete the button altogether, you can edit the button.

  1. From your Facebook Page, click Edit Sign Up.
  2. Select:
  • Test Button - Opens your Sign-up Landing Page.
  • Get Subscribers - Starts the creation of a Facebook Ad.
  • Edit Button - Lets you change the URL for your Sign Up button.
  • Delete Button - Removes the Sign Up button from your Facebook page.

    Facebook Business Page with Edit Sign Up button menu expanded a Test Button, Get Subscribers, Edit Button, and Delete Button options
     

For more information about editing a Facebook button, please see Facebook's support.

 

Instagram: Add the URL for your landing page to your Bio

Exclamation Point IconImportant: Although you can create and access your Instagram account from a desktop computer, it lacks some of the features and functionality of the Instagram mobile app. We recommend managing your Instagram account through the app on a mobile device.
 

After you create a Sign-up Landing Page, you can share the URL in the Bio of your Instagram Business Profile to collect sign-ups. The link isn't clickable, but visitors are able to copy and paste the URL into their browser to visit your landing page.

  1. From the details page for your Sign-up Landing Page, click the Share button and then select Share on social

    Lead Generation Landing Page Details Page with Share button and Share on social option
     
  2. Click Shorten URLs.
  3. Copy the shortened URL.

    Social Post Create a Post overlay with Shorten URLs button, and shortened URL in post content field
     
  4. From your Instagram Business Profile, tap the Profile icon. Tap Edit Profile.

    Social Post Create a Post overlay with Shorten URLs button, and shortened URL in post content field
     
  5. Tap Bio.
  6. Paste in the shortened URL for your landing page. It's a good idea to let your followers know that they have to copy and paste the link because it isn't clickable. Click Submit.

    Social Post Create a Post overlay with Shorten URLs button, and shortened URL in post content field
     
  7. Return to your profile to view your bio.

    Instagram edit profile options with URL in the Bio field, and Done button
     

To edit or remove your Bio, just tap Edit Profile and repeat the steps.

For more information about editing an Instagram Bio, please see Instagram's support.

 

Preview your Instagram Bio

The shortened URL for your Sign-up Landing Page is the Bio section of your Instagram profile. You can view it by tapping the profile icon in the lower right-hand corner of your screen. Anytime anyone taps on your profile icon, they're brought to your profile and can see the URL too.

Instagram edit profile options with URL in the Bio field, and Done button

Just hold your finger down on the URL for your Sign-up Landing Page to copy it. Then open your browser and paste in the URL to view your sign-up form. Please note that this method of copying a link isn't available on all devices and the URL sometimes needs to be manually typed. Using the URL shortener method above makes it much easier to hand-type the link.

 

LinkedIn: Add a "Sign up" button to your profile banner

After you create a Sign-up Landing Page, you can share the URL on your LinkedIn Organization Page to collect sign-ups by adding a custom button. The Sign up button is highly visible and sits in your profile, under your banner image, at the top of your page.

LinkedIn only allows a single custom button at the top of your organization page.

  1. Copy the URL for your Sign-up Landing Page. 

    Lead Generation Landing Page Details Page, Landing Page URL field, and URL
     
  2. From your LinkedIn Organization Page, click Edit Page.

    LinkedIn Organization Page and Edit Page button
     
  3. Under the Header section, click Buttons.
  4. Click the toggle to enable the button.
  5. Select "Sign up."
  6. Paste the URL for your landing page into the URL field.
  7. Click Save.

    LinkedIn edit page overlay, Buttons tab selected, Custom button toggle on, Button name and URL fields, and Save button
     

To edit or remove the button, just click Edit Page and repeat the steps.

For more information about editing a LinkedIn Profile, please see LinkedIn's support.

 

Preview your LinkedIn button

To see what the Sign Up button looks like for visitors to your Organization Page, you can view your page as a member:

  1. From your LinkedIn Organization Page, click View as member.

    LinkedIn Organization Page viewed as an admin, with View as member button
     
  2. Click Sign up.

    LinkedIn Organization Page viewed as a member, with Sign up button
     

Your Sign-up Landing Page opens so you can preview it.

For more information about viewing a page as a member, please see LinkedIn's support.
 

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