TikTok Ads

Run ads that trigger a form when clicked, allowing you to capture a lead’s information for future marketing campaigns

When you connect your TikTok Ads account to your Constant Contact account, you can pull in those leads and use Constant Contact’s marketing tools—including emails, automations, SMS marketing, and more to engage those leads. Additionally, use Constant Contacts AI Skills to check Fair Housing, MLS, and Email content.

• TikTok Ads Tools
• TikTok AI Skills
• TikTok or TikTok Ads
• How to connect your TikTok Ads account
• How to disconnect TikTok Ads
• Boost your marketing with the TikTok Ads integration

TikTok Ads Tools

The TikTok Ads integration syncs in two directions: new leads added to your TikTok Ads forms are pulled into Constant Contact, and actions in the Constant Contact platform are synced back to TikTok (event registrations, email clicks, email opens, and SMS opt-ins). Connect your TikTok Ads account directly to your Constant Contact account through the Integrations tab. 

TikTok AI Skills

Additionally, Constant Contact is building skills that package over 30 years of small business marketing expertise into a format that an AI agent can pick up and act on.

The first skills include: 

• Fair Housing Content Checker. Reviews real estate ad copy across text, emojis, hashtags, and audio to help identify potential Fair Housing considerations and explains potential risk areas.

• Email Compliance Checker. Evaluates email campaigns for alignment with industry regulations, deliverability risks, accessibility guidelines, and best practices.

• MLS Listing to TikTok Ad + Email Campaign. Takes an MLS listing/Listing URL and drafts an ad instance directly in TikTok and a ready-to-review HTML email in Constant Contact.

Note: While these skills flag compliance and regulatory risks for informational and marketing optimization purposes, they do not constitute formal legal advice.

TikTok or TikTok Ads

The TikTok and TikTok Ads integrations are different. TikTok Ads are a feature of TikTok Business accounts, which are separate from Personal or Creator accounts. 

If you've connected a TikTok Personal or Creator account using your TikTok integration, but have since switched your TikTok account to a TikTok Business account, you'll need to disconnect the current TikTok integration and then connect the TikTok Ads integration with your Business account. Duplicate contacts will not be uploaded. 

How to connect your TikTok Ads account

If you've already run an ad and gathered some leads, you can integrate them into Constant Contact. 

Note: Need help getting started with your first TikTok Ad? Read this guide from TikTok. 

To connect your accounts, do the following: 

1. Go to Integrations.
2. Enter “TikTok Ads” in the search bar or scroll through the integrations to find it, then click the card. 
   
   
   
   
3. Click Connect to TikTok Ads and log in to your TikTok Business account.
   
   
   
   
4. Grant Constant Contract permission to access your Ad Account by checking the boxes. 
   
   Note: Verify that you're connecting to the correct account. Click Switch account if needed to log into the right account.
   
   
5. Click Confirm.
   
   
   
   
6. Click Send Code to receive a verification code. 
7. Enter the code you received in the Verification Code field.
8. Click Confirm.
   
   
   
   
9. Once connected, click Import contacts to start pulling in leads from your forms.
   
   
   
   
10. Select the TikTok Ads list to pull from.
11. Select the Constant Contact list to import into, or create a new list if needed.
12. Enter a name for this import.
13. Click Continue.
    
    
    
    
14. Check the checkbox to confirm that you have permission to send to the contacts.
15. Click Import.
    
    
    
    
16. Wait for the import to finish syncing. If you want to import additional lists, click the Import contacts button once again and repeat the process as many times as needed.
    
    

How to disconnect your TikTok Ads account

If you disconnect a TikTok Ads account from your Constant Contact account, leads will no longer sync from the TikTok Ads platform. Contacts and lists imported or created from the integration will remain. 

To disconnect your TikTok Ads account from Constant Contact, complete the following steps:

1. Go to Integrations.
2. Enter “TikTok Ads” in the search bar or scroll through to find TikTok Ads, then click the three dots and select Disconnect from the drop-down. 
   
   
   
   
3. Click Disconnect to confirm.
   
   

Boost your marketing with the TikTok Ads integration

Once TikTok Ads are synced to your Constant Contact account, you can take advantage of the following features:

• Create a customized contact segment - Your TikTok Ads contacts are placed into segmented lists based on their activity and synced daily. However, if you'd like to send targeted messaging to a subset of contacts, you can create a custom segment.
• Send automated communications - Create personalized automated emails and SMS campaigns for your customers based on their actions, including welcome, thank-you, and review-request emails.

Questions?