Grow your contact list through social media

Collect new subscribers through social media with a Sign-up Landing Page and Facebook and Instagram Lead Ads

Millions of people use social media every day, and there are potential new customers and supporters just waiting to find you — all you have to do is reach them. We have the tools to help entice them to join your contact list:

• Create a Sign-up Landing Page and share it on social
• Link your Sign-up Landing Page on your social media profiles
• Create Lead Ads on Facebook and Instagram

Be a better marketer: Learn more about managing all your social media in one place!

Create a Sign-up Landing Page and share it on social

A Sign-up Landing Page lets you collect new contacts online through a standalone webpage that we host for you. You can customize the messaging and branding for your audience and promote the page anywhere you can share a URL!

• Follow these steps to create a Sign-up Landing Page.

Tip: When creating your landing page, you’re able to choose which list you want the new contacts added to when they submit your form. Consider creating a “Social leads” list to add these contacts to so you know where they came from and can send them more targeted messages.

 

Once you have a Sign-up Landing Page created and activated, it’s easy to share it through a social post to encourage your followers to subscribe to your mailing list. Consider offering a discount or other incentive for signing up, and repost periodically to catch any new social followers.

• Follow these steps to share your landing page in a social post.

Link your Sign-up Landing Page on your social media profiles

Linking your sign-up form to your social media profile is a great way to capture new contacts organically as they view your profile. You can create a single landing page for all of your profiles, or customize a different landing page for each profile.

• Follow these steps to link your landing page to your social media profiles.

Design tip: Space is at a premium in your social bio! If you have other links you need to share in the same space, consider creating a Custom Landing Page with a "link in bio" template. You can include multiple links, including to your Sign-up Landing Page!

Create Lead Ads on Facebook and Instagram

Advertising on Facebook and Instagram helps you reach the widest audience of potential contacts. Lead Ads are a way to present your sign-up form to a custom audience of people who would be interested in what your organization has to offer. You select the demographics that matter most to you, and then set your budget. You can even create multiple ads and customize them for different audiences.

• Here's a list of everything you need to get started with lead ads. 
• Follow these steps to create and activate a Facebook and Instagram Lead Ad.

Be a better marketer: Looking for more help? Here's how to start using Facebook to get more email leads.

Want to learn more about growing a permission-based list? Watch our webinar:

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