Industry tips: Auto dealerships

If you're in the auto dealership industry, here are some suggestions for using Constant Contact to grow your business

If you're hoping to increase sales and keep your customers coming back for vehicle service and maintenance, then check out these tips.

Email designed for success

• When creating your email, start by using the search bar at the top of the template picker to find the the right template for you. They are all fully customizable and mobile-responsive! Once you like the style of your email, use it to create a master template and save time when it comes to creating your next email.
• Be sure to use a preheader with your optimized subject line to give your contacts a good reason to open your email. 
• These suggestions to make a great-looking email will help to use color, image placement, font choice, and personalization to get your contacts to read through your email.
• Deciding how to present your material can get tricky, but our Anatomy of an Engaging Email will give you an example that you can follow along with when you start putting your email together.
• Finally, these Email Design Tips will give you a flyer that you can keep on hand to remind you of the features that are available in Constant Contact. 

What do I talk about in my email?

We suggest targeting your customers based on sales versus service. Send separate emails to customers looking to make a sale and customers coming in for service and maintenance on their vehicle.

Sending sales-specific emails Segment your contacts based on actual sales versus those requesting a quote or test drive. If inquiring contacts have not returned to the dealership within 90 days, put them in their own list for later re-engagement. Wait one month before re-engaging. If they don't respond remove them from the list. When customers make a purchase, move them to a service coupon list and/or schedule them to be re-engaged at a later date for a buy back program or new car sales. Plan to re-engage after approximately 2-3 years or the end of the lease term. Sending service-specific emails Send targeted emails based on the service provided (Maintenance, oil change, tire rotation, engine check, warranty updates) for those who've already purchased a vehicle. Re-engage these customers with service recommendations based on their estimated mileage/date of last service. Emails targeted for both Send targeted emails to contacts who've come to the dealership based on a various lengths of time (10 days ago, 30 days ago, 60 days ago).

Questions?