How often to post or share an Email on social media

Tips for planning the timing and frequency of sharing emails and posts on social media

Whether you're sharing an email or just reaching out to engage with your existing audience, it can be daunting to figure out how long to share information or how often to post on social media. There's no one-size-fits-all approach, but there are lots of factors that can help you determine your strategy:

• Size of Your Audience - If you have over 10,000 friends or followers, you can post more often to increase the chance that more people in your audience see it. If you have a smaller audience, posting at least three times a week, up to once a day is plenty.
• Time of Day - You want to post when your audience is around to see it, but you also want to be able to respond, too! For example, LinkedIn is a networking site for business professionals and they typically visit during traditional business hours.
• Content Variation - If your posts have lots of different topics, you can post more often. If you're posting about the same thing over and over, you don't need as many posts to get your point across. If you do post frequently, make sure your posts are well timed to reach your audience and change up the wording a little bit so readers won't skip it because they recognize the content.
• Engagement of Your Audience - All of your social media connections stand a chance of seeing your post in their feed, but only the ones that are most engaged with you will visit your page and look at your posts. If you have a smaller group of vocal supporters and don't hear from anyone else, you can post less, but engage in the comments more. If your audience is larger and they don't engage that often, you can post a little more and engage in the comments when you see them.
• Sense of Urgency - Are you trying to fill seats at an event or need information from your audience on a deadline? You can reflect this with more frequent posts. If you refrain from doing this all the time, it creates a sense of urgency that your friends and followers can respond to.

Over time, you'll get a better feel for what works with your particular audience on each social media platform. And don't forget - the number of times you post is only part of the equation! Make sure you're also checking your posts at least once a day to engage with anyone who has left comments and likes.

Be a Better Marketer: Want to learn more about when to engage with your audience on social media? Check out these tips for how often to post of Instagram, Facebook, and more.

Questions?