View the results for an SMS campaign

Once your SMS campaign has been created and sent, it's time to check the results to see how it performed. The reporting for your SMS campaign is found on the SMS Details page, and can tell you how engaged your contacts are based on the number of sends, successful deliveries, clicks, bounces, and unsubscribes.

1. In the menu on the left-hand side of the page, click Marketing channels > SMS.
2. (Optional) To help narrow your search:

• Select "Sent" from the Status drop-down menu.
• Select an option from the Sort By drop-down menu.

3. Next to your sent SMS campaign, click . . . >  Reporting.
   
   
    
4. Click the Reporting tab.
5. In the SMS performance section, review the statistics for your campaign:

• Sent - This is the total number of contacts your SMS campaign was sent to.
• Delivered - The is the percent delivered based on the total number of contacts that successfully received the message divided by the total number of contacts the message was sent to.
• Click Rate - This is the percentage of clicks for your campaign based on the total number of times the URL was clicked divided by the total number of contacts that successfully received your SMS message. Click rate information is only available if you include a URL in your message.
• Bounces - This is the total number of contacts that didn't receive your SMS message because the phone number was invalid. Clicking on the hyperlinked number changes the Performance details table below so you can see the specific contacts that bounced and the reason for the bounce (if available).
• Delivered - This is the total number of contacts that successfully received your SMS message. Clicking on the hyperlinked number change the Performance details table below so you can see which contacts received your SMS message and when it was received.
• Unsubscribed - This is the total number of contacts that opted out of SMS marketing by replying "Stop" to your message. Clicking on the hyperlinked number changes the Performance details table below so you can see the specific contacts that unsubscribed and when they did it.
• Clicks - This is the total number of clicks that the link in your SMS message received, if a link was included in the message. Clicking on the hyperlinked number changes the Performance details table below so you can see the specific contacts that clicked on the link and when they clicked on it.
  
  
  
  

6. The Performance details section lets you:

• Change the date range for your message data and select a specific performance metric to look deeper into.
• Select multiple contacts to add to a list. You can also filter your contacts by name or email address.
• View or edit the contact record for an individual contact, or add them to a list.
• Export all of the reporting data for your SMS campaign by clicking the Export contacts button on the upper right-hand side of the table.
  
   

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