Create a custom segment based on Shopify ecommerce activity

Use Shopify activity to create a segment of contacts based on their purchase habits so you can send them targeted messaging

Review your plan: This feature is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.

Segmentation is a powerful tool that helps you get the right content in front of the right contacts, at the right time. When combined with your ecommerce data, it's easy to entice repeat customers to keep coming back, or to promote the value of your products and services to those that haven't made a purchase yet.

Save time: Before you get started, make sure your Shopify account is synced with your Constant Contact account so you can create your segment without interruption.

1. In the left-hand menu, click Contacts > Segments.
2. Click the Create Segment button in the upper right-hand section of the screen.
   
   
    
3. Give your segment a name so you can easily recognize it in your account later.
4. Click the +Add Criteria button.
   
   
    
5. Click the Shopping Activity criteria to narrow your options.
6. Click on the criteria to select it.
   
   
    
7. Use the drop-down menus to select the operators for each criteria in your segment:
    

   Shopping activity criteria	Operator 1	Operator 2	Operator 3	Operator 4
   Any orders	during period	between	Enter date range
   		in the last	7 days 14 days 30 days 45 days 60 days 90 days 180 days 365 days
   Average spent over period	during period	equal to less than greater than	Enter dollar amount
   Average spent	equal to less than greater than	Enter dollar amount
   First purchase date	on not on before after	Enter date
   	contains	Enter date range
   	is set is blank
   Have not placed an order	is is not less than greater than	Enter dollar amount	on not on before after	Enter date
   Number of orders	is is not less than greater than	Enter order quantity
   	is set is blank
   Ordered count	equal to less than greater than	Enter order quantity
   Placed an order	is is not less than greater than	Enter dollar amount	on not on before after	Enter date
   Total spent over period	during period	equal to less than greater than	Enter dollar amount
   Total spent to date	is is not less than greater than	Enter dollar amount
   	is set is blank

   
    
8. Select additional criteria to further narrow your segment. Keep in mind that the size of your list matters for segmentation. If your list is on the smaller side, keep the criteria to a minimum because you run the risk that no contacts meet your criteria.
    Note: You can add logic to your criteria by clicking + OR or + AND. Selecting + OR finds contacts who meet any of the selected detail criteria, while + AND finds contacts who meet all of the selected criteria. Criteria groups allow you to add + AND and + OR between multiple criteria.
9. Click the Save Segment button.
   
   
    

Your new segment can be found on the Segments dashboard and is available to select when you schedule your email. Review the list of contacts included in your segment. If your list is short, consider changing your criteria to capture a few more contacts by clicking Edit Criteria. Your segments are automatically refreshed at the time your email sends, ensuring that only the contacts who meet your criteria at the time you send your email receive it.

Questions?