Using special characters in your emails

Adding special characters, like trademark, registered trademark, or copyright symbols, and foreign language characters to your email header or body

Special characters can be handy. They're not only useful for writing in different languages, but they also condense an idea into a single pictorial representation that's easily recognizable, and save you the time of having to write out what it means. 

Special characters are supported in the subject line, preheader, and body of your email. However, you should consider using them sparingly in your subject line and preheader, as too many could land your email in your contacts’ junk or spam folders.

• Adding symbols to the email header or body
• Using superscript or subscript in the email body

Did you know? If you're looking to add a little color, emojis are an effective way to make your subject line pop in a crowded inbox, but we recommend sticking to a single emoji to prevent your email from being mistaken for spam.

Adding symbols to the email header or body

There are many ways to add special characters, such as using ALT codes or changing the keyboard language. But when you need one, the easiest way is to just copy and paste it. If you don't see the symbol you're looking for below, there are many resources online where you can find it.

Currency symbols

Language characters

Foreign language scripts that don't use Latin characters, such as Arabic, Brahmi, Cyrillic, Hanzi, Hangul, Hebrew, Kanji, etc., are also compatible.

Legal symbols

Mathematics

Punctuation

Temperature symbols

Tip: When you use special characters in the body of your email, you can apply the same styles, like the font color, size, or emphasis, to match the rest of your content. Characters in your subject line always default to the style chosen by the email provider.

Using superscript or subscript in the email body

Our text editor supports superscript for trademark symbols and fractions, and subscript for footnotes. You can highlight a portion of text and apply the effect to make it appear as though you've inserted a symbol. These text embellishments can also be styled with the same font, color, and size as the rest of the text in your email.

Tip: Trademarks are important because they link quality assurance to a brand. If you have one, it's great to carry that same promise through to your email marketing. Inserting these symbols after your organization's name is like adding a stamp of approval—your customers will see it and know exactly what they're getting.

Questions?