Using Google Analytics with your emails

Set up links in your email to be compatible with Google Analytics

To use Google Analytics with your emails, all you need to do is create the links with Google's Campaign URL Builder. It's easy to set up your links and we'll show you how.

• Creating a link using Google's Campaign URL Builder
• Creating additional links with the same syntax

Creating a link using Google's Campaign URL Builder

1. Go to Google's Campaign URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/
   
   
2. Enter the URL you want tracked, including "http://".
3. Enter a Campaign Source. We recommend using "Email" or "Newsletter".
4. Enter a Campaign Medium. We recommend using "Email" or "Newsletter".
5. To track each individual email's performance, enter a Campaign Name that matches your email name. For example, "Thanksgiving_2017".
   Note: It's recommended to use underscores (_) instead of spaces for any variables within the Google Analytics URL Builder.
6. Once your URL has the specifications you prefer, click the button to "Convert URL to Short Link".
   
   

After you copy the URL, insert it as a link in your Constant Contact email.

Creating additional links with the same syntax

You can create additional links using the same syntax:

1. Click Show full URL.
2. Update your URL at the top of the builder.
3. Shorten your new link and copy it into your Constant Contact email.

Repeat this process for each link you want to track with Google Analytics.

Questions?