Using our social tools to create posts and share emails and landing pages

Grow and engage with your social media audience by connecting your social media accounts, sharing content, emails, and landing pages, and reviewing your analytics

With a more intuitive design, improved features and performance, and more social platform options, our social tools make sharing your content and connecting with your audience on social media even easier and more versatile than before—all from within your Constant Contact account!

• Choosing and connecting social platforms
• Creating, scheduling, and sharing social posts
• Sharing emails, landing pages, and surveys
• Viewing social post results and monitoring the conversation

Be a better marketer: Want to learn even more about connecting with your audience on social media? Please review our best practices and our tips for using social media marketing to generate better results!

Choosing and connecting social platforms

Our social tools give you a variety of social media options. Connect to a:

• Facebook Page
• Instagram Business Profile
• LinkedIn Personal Page or Company Page

Not only can you link to all these different social profiles, but if you have more than one account for any one profile, you can link them too! Just make sure you're actively logged into the correct account when you're ready to connect to it. When you create a social post, you can choose the profiles you want to post to without having to sign in to your social accounts or switch between logins. If a social account ever becomes disconnected, it's easy to repair the connection, remove it, or add a replacement.

Creating, scheduling, and sharing social posts

Once your social media accounts are connected, it's time to start creating and sharing posts. There are lots of different ways to access the social post editor:

• Social dashboard - This is the hub of your social media marketing, where you can create posts, manage responses, and review your analytics all in one place! Click the Create button to get started.
• Campaigns Calendar - If you need to schedule several posts in advance, and if you want them to coincide with specific emails or events, the Campaigns Calendar is a great option. You can review all of your drafts, scheduled, published, and completed campaigns as well as create the corresponding social posts accordingly. Click on any date on the calendar to get started.
• Email Details page - After you send an email, it's easy to share the email's URL in a social post when you visit the Email Details page. You're not limited to just sharing emails though—create any kind of post content you want! Click the Share button to get started.

When you create a post, you get to pick the social media profiles you want to share it on. Your post can be exactly the same for each social profile you select, or you can customize the content, URLs, hashtags, emojis, images, or videos so that each profile is has unique messaging. The post editor includes:

• The AI generator to help you start writing content quickly.
• A link shortener (except for Instagram because they don't allow clickable links within a post).
• A menu of emojis that are common to post social media platforms.
• The ability to include multiple images from your Library. You can edit the images using the editing tools within the the Library, and you can upload additional images too.
• The ability to link import a short-form video.
• The ability to link to your Vimeo account and create and access your Vimeo videos through your Library.

When you're ready to schedule, you also get to pick the date and time to set your post live—up to two years in advance!

Sharing emails, landing pages and surveys

It's easy to share your emails, Sign-up Landing Pages, Custom Landing Pages, and Surveys. Just open the details page for your campaign after you send your email, or activate your landing page or survey.

When you use our built-in sharing feature, the post automatically includes the URL for your landing page—you can even shorten it. The URL shortener within a social post is even handy for when you want to feature your Sign-up Landing Page or Social Profile Landing Page directly in your social profile or bio, when space is at a premium.

Design tip: By creating multiple versions of a landing page and customizing each one for a specific audience, you can better engage with your friends and followers.

Viewing social post results and monitoring the conversation

After you've shared your post, it's time to see how it performed. Our improved reporting gives you lots of features to help you stay engaged with your audience and monitor your performance too.

• Review individual post performance - By checking the Social Post Details page for each post, you see a breakdown of impressions, reach, engagement, comments, shares, and reactions/likes/favorites by social network.
• View and respond to comments - When someone comments on your Facebook or Instagram post, you can find it in the Social > Inbox tab. From there you can respond comments by clicking on the "reply" button or visiting your social media account directly.
• Gage your audience growth over time - From the Social > Analytics tab, you can select the social profiles you want to complare  and then choose a timeframe between the last 7, 30, and 90 days. You can even download your results in lots of different formats, like PNG, PDF, and CSV. When you reach 100+ social media followers, location and demographic information for your followers becomes available too!

Questions?