Help overview: The Email Details page

Use the Email Details page to understand your email results and improve your email marketing

You've sent your email, but now what? The Email Details page is a great next step to gauge your success and help plan your next email campaign. To access the Email Details page, simply go to the Marketing channels > Email page and click on the name of your sent email.

• Understanding your email performance
• Taking action

After looking at the performance information for your individual email, you can compare it to the rest of the emails you've sent on the Reporting tab.

Understanding your email performance

Your contacts have opened your email and read it - maybe they even clicked on a button or visited your social media profile. Once your contacts have done their part, it's time to view the results.

Opens

You can tell your email content is working based on your open rate. Don't worry if your rate looks low - rates vary by industry and sometimes even adjust seasonally.

In the Email Performance section, the Open Rate is broken down to show you how many of your contacts are viewing your email on their smartphones and tablets vs. traditional computer desktops and laptops. Clicking on the hyperlinked number of Opens brings you to your Opened report, where you can view opens by individual contacts.

Clicks

The clicks your links and buttons get are a great way to tell how engaged your contacts are with your content.

• Click Rate - In the Email Performance section, you can also see your email's Click Rate. Clicking on the hyperlinked number of Clicks brings you to your Clicked report, where you can filter your clicks by contact or by the link clicked.
  
  
   
• Click-Through Distribution - A little further down the page in the Click-Through Distribution section, you can see the unique clicks for each individual link in your email. Clicking on the hyperlinked number brings you to your Unique Clicks Report, where you can see the specific contacts who clicked. The distribution column represents the percentage of total unique clicks that each link received. The higher the percentage, the more attention that link received!
  
  
   
• Click Heat Map - The Heat Map tab at the top of the page shows you the location of the top five clicked links in your email. You can use this information when you're trying to decide on the placement of links and buttons in future emails.
  
  

Engagement and responses

When you add an action block to your email, the reporting is divided into separate sections on the Reporting tab of the Email Details page.

• Total Responses - Start by viewing your total responses. You can compare this number to your open rate and click rate to get a sense of how engaged your contacts are. Click "Show Report" to see a breakdown of your total responses into the individual options.
  
  
   
• Show Report - The report shows your responses as both percentages and as the total number. Click any of the hyperlinked text to see the Engagement Report and which options your individual contacts selected.
  
  
   
• Engagement Report - The Engagement Report shows your contacts' individual responses and when they were made. If you notice that some contacts respond quickly all the time, consider adding them to a new list. The drop-down menu lets you toggle between each response.
  
  
   

Send History

At the bottom of the Reporting tab, the Send History section displays all the dates and times you sent the email, resent the email, or used QuickSend. The send history lets you know how many contacts were sent the email and if there were any delivery issues that prevented your contacts from receiving it.



 

Taking action

You've seen how your contacts have interacted with your email from the Reporting tab, now make that interaction even better! On the Details tab, you can expand the reach of your campaign by sharing it on social media, resending it to new contacts or to those who didn't open the original, or reuse the content for a new email or as a flyer.

Social media

How you promote your organization on social media is just as important as the content in your email. Social media users are looking beyond a static website for real-time information that is always up-to-date. If you got as far as creating a social media profile but you're not actively using it, you're not getting the benefit of having a network of social contacts!

• Email URL - There are tons of social media networks out there, each geared for a specific audience. Use the permanent link to your email to post on the network of your choosing, or to link on your blog or website.
  
  
   
• Share on social media - Sharing your email on your Facebook, Instagram, and LinkedIn profiles engages your connections, followers, and friends. Click Share to create and schedule posts on all four social networks. Once you've created a social post, you'll be able to see the engagement, reach, and clicks per social media profile.
  
  

Reuse your content

Do you reuse the same format for all of your emails? Copying your last email and swapping out the old content with your latest news saves you time.

Resend

Resending an email can be a powerful tool when used correctly, but can turn into spam if you abuse it. Taking the time to proofread your email before you send it and keeping your lists segmented helps to limit unnecessary sends.

• Resend - If you want to send your email to contacts who weren't on your list when you originally sent it, or want to send to a new list, you can do so by clicking . . . > Resend. If your email was sent within the past 10 days, you'll also have the option to resend it to the contacts who didn’t open it the first time. You can also send to individual contacts across multiple lists using QuickSend.
  
  
   
• Edit - Did your email have a mistake or incorrect information in it? By selecting Edit from the drop-down, you can copy the email to fix your content and then send it to the same list. Everyone on your list who already received the email, and anyone who joined your list after your original email was sent, will get the corrected email.
  
  

Print

Looking to get more use out of your email? If you want to hand out a paper copy of your newsletter or use your email as a flier, select Print from the drop-down to download a copy of your email as a PDF, JPG, or PNG file and then print it out.

Stay organized

As your list of sent emails grows, you may find you need to do some renaming to make your emails easier to identify when you're looking for them. Renaming an email can help improve your folder structure too! To do so, simply select Rename from the drop-down.

Questions?