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How To Create Competitor Reports

Article: 000054688
Updated: November 11, 2025

Competitor Reports provide structured reports that incorporate competitor performance data. They provide visibility into follower growth, posting activity, engagement patterns, and top content, helping you review market benchmarks in one place and lead the social media presence of your industry.

 

In This Article

 

How To Add/Create a Competitor Report

 

To create a competitor report, follow these steps.

  1. From the left menu, click Analytics.

  2. Click Competitor Reports.

  3. In the top-right corner, click Add Competitor.

  4. Find the account you want to add in Search Competitor.

  5. Then click Add (you can add up to 10 accounts simultaneously)



A success message confirms the addition, and a report is created for each selection.

Note:

  • For Facebook, you need to type at least 3 characters to see the account in the search.
  • For Instagram, you will need to enter the exact username of the profile in the search field.

How to View and Filter Data

 

  1. On Competitor Reports, click the Report Name you want to open.

  2. View all the key metrics blocks for your competitors.

  3. Click Date to adjust the time period you want.

Note: Custom date ranges must be within the last 90 days.

 

Metrics Available in Competitor Reports

 

For Facebook:

  • Page likes
  • New page likes
  • Total posts published
  • Post type distribution
  • Reactions, comments, shares
  • Total engagement
  • Engagement rate per post
  • Top posts by engagement

 

For Instagram:

  • Followers
  • Posts published
  • Post type distribution (images, carousels, videos, reels)
  • Likes and comments
  • Total engagement
  • Engagement rate per post
  • Top posts by engagement

 

For Facebook metrics in detail, see Facebook Analytics in Ready Social

 

For Instagram metrics in detail, see Instagram Analytics in Ready Social

 

Next Steps: Fine-Tune and Share Your Report

For layout editing, element arrangement, and delivery options, see these sections in How to Build Custom Social Media Reports on Ready Social

 

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