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Want to stay current with the most up-to-date product news and features all in one place? Check out our Release Notes to read about the newest updates and, more importantly, learn how to use them.
Latest Product Updates
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Role-Based Addresses and Suppression Lead Gen & CRM will suppress emails sent to certain role-based email addresses and certain domains. Role-based email addresses are associated with a company, position, or group instead of a person. Learn which addresses and domains are suppressed and why. Updated!Last Updated 05/21/25
Understanding CNAME Records Lead Gen & CRM provides custom DomainKeys Identified Mail (DKIM) configuration using Canonical Name (CNAME) records. Last Updated 07/26/24
Setting Up Custom Opt-In Processes via Automation Build a process using Lead Gen & CRM automations that allow your customers to opt in. Learn how to create an opt in email and setup the workflow. Last Updated 07/17/24
Using Email Engagement Tools Due to the nature of the Lead Gen & CRM platform, we're able to provide many ways to measure a recipient's engagement. Lead Gen & CRM provides more insight into recipient engagement than a standard email service provider could offer to provide. Last Updated 04/08/25
Verifying Domains Domain verification protects your branding and domain reputation, ensuring that only owners of a domain are able to send email on its behalf. Last Updated 11/15/23
Understanding Permission Reminders Lead Gen & CRM recommends that all marketing emails include a permission reminder. This short text, often found at the top of the email, clarifies to subscribers how they signed up. Last Updated 07/24/24
Understanding Email Opt-In Methods In order to maximize your deliverability and inboxing rates, it is essential to only send emails to recipients who want to receive your emails. Last Updated 07/26/24
Understanding Graymail and Engagement Graymail is an industry term for email that contacts do not open but have signed up to receive. Graymail is a potentially serious issue for senders, as it is reflective of low engagement. Last Updated 07/26/24
Understanding Email Reputation The ultimate goal of any email campaign is to engage willing recipients with relevant content in order to intrigue the recipient to learn more about your product or service. Last Updated 07/25/24
