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Understanding Lead Gen & CRM Open API Methods: Products

Article: 000054648

Updated: October 28, 2025

A reference source for Lead Gen & CRM's product-specific API methods

Lead Gen & CRM has a distinct API organization. This article will detail the methods listed within the Lead Gen & CRM API, related to Products.

Users:

Administrators	✓
Company Managers
Marketing Managers
Sales Managers
Salespersons
Jr. Salespersons

Additional API Information

This article provides specific method content about Lead Gen & CRM's API. However, given the size and scope of the API, information is broken up and is contained in different articles. Each article focuses on a specific function of Lead Gen & CRM's API. Additional API information can be found in the following articles:

Product Methods

createProduct		Specify a product to be created. Each product must, at a minimum, have a productName, category, and itemCode. If a productType is not provided, it will default to "product."
Params	Name	Type	Is Required
Params	category	varchar	Required
	productName	varchar	Required
	itemCode	varchar	Required
	productType	varchar	Optional - Defaults to *product* if not specified
	description	varchar	Optional
	pipelineID	int	Optional
	price	double	Optional
	productURL	varchar	Optional

Return Data	Name	Type
Return Data	product	list<Product>

createProducts		Specify a list of products to be created. Each product must, at a minimum, have a productName, category, and an itemCode. If a productType is not provided, it will default to "product".
Params	Name	Type	Is Required
Params	objects	list<Product>	Required

Return Data	Name	Type
Return Data	creates	list<createResult>

deleteProduct		Delete a product in the system.
Params	Name	Type	Is Required
Params	id	int	Required

Return Data	Name	Type
Return Data	deletes	list<deleteResult>

getProducts		Returns all products.
Params	Name	Type	Is Required
Params

Return Data	Name	Type
Return Data	getProducts	list<Product>

updateProduct		Specify a product to be updated. The 'id' of the target product must be passed for the record to update.
Params	Name	Type	Is Required
Params	id	int	Required
	category	varchar	Optional
	productName	varchar	Optional
	itemCode	varchar	Optional
	productType	varchar	Optional
	description	varchar	Optional
	pipelineID	int	Optional
	price	double	Optional
	productURL	varchar	Optional

Return Data	Name	Type
Return Data	product	list<UpdateResult>

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Understanding Lead Gen & CRM Open API Methods: Products

A reference source for Lead Gen & CRM's product-specific API methods

Article Contents

Additional API Information

Product Methods

createProduct

createProducts

deleteProduct

getProducts

updateProduct

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