This is done by first creating a custom referrer field, placing that field as a merge variable in an email and as a special field in a form, and having the email sent out when someone fills out the related form.
This article will explain how to create an automation based around the referrer field as a merge variable in emails. Make sure you have created a form and used the referrer fields in a corresponding email.
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Referrer forms and emails go together once a workflow has been made that joins them together. To send referrer emails after a user fills out a form, you will need to add such as an action to a workflow.
To create a referrer workflow, create or edit a workflow from the Automation > Visual Workflows page in the left toolbar.
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