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Using Personas on Lead Gen & CRM Forms

Article: 000050365
Updated: July 18, 2024

Personas are fictional representations of your customer audiences, designed to produce higher conversions by making personalized messaging simple.

This article will detail how to add the Persona field to Lead Gen & CRM forms for lead self-identification. 


Article Contents


Users:
Administrators 
Company Managers 
Marketing Managers 
Sales Managers  
Salespersons  
Jr. Salespersons  


Adding the Persona Field  

The Persona field can be added to either new or pre-existing Lead Gen & CRM forms.

To add the field to a form, do the following:

  1. Click Forms in the left toolbar.

    Click Forms in the left toolbar

     

  2. Create or edit a form.

    Click Create Form

     

  3. Click the Add Special Fields drop-down menu from the Special Fields section.
  4. Select the  dropmenu.png  Persona Question field value.

    Click the down arrow

     

  5. Click Save Changes.

    Click the blue Save Changes button

     

Note: The Persona Question field will appear with the phrase that you used when creating the persona fields.

When adding the field to a form, be aware that the Persona field does not have to be at the bottom of a form. You can rearrange it just like any other field type. Hover over the field and use the  move.png  Move function to drag the field up or down the list of other added fields as needed.
 



Removing the Persona Field 

You can remove Persona fields from forms as necessary.

To remove the Persona field, do the following:

  1. Click Forms in the left toolbar.

    Click the Forms button

     

  2. Create or edit a form.

    Create a form or edit an existing form

     

  3. Click the Fields tab. 
  4. Locate the  dropmenu.png  Persona Question field and click  trash.pngDelete.
  5. Click Save Changes.

    Click Save Changes

     



Frequently Asked Questions

Q: Can the Persona field be used as a hidden field on a form?
A: Yes. If you would like to automatically set a persona for a lead filling out a particular form, you can make the Persona field hidden, and then add a default value. The default value will be the response to the self-assignment question, respective to the persona you would like to assign.

 

Q: Can I change the style of the Persona drop-down field?
A: Yes. You can customize the CSS for the Persona field by editing the CSS for the form.

 


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