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Creating Opportunities in Pipelines and Contact Records

Article: 000050279
Updated: March 29, 2024

Opportunities help keep your deals organized. Learn how to create an opportunity from the sales pipeline and from the contact record page.

Opportunities, once created, can be added to a pipeline to monitor progress across deal stages in the sales process. You can track the estimated revenue, estimated close date, and the contacts included in a specific opportunity.

In Lead Gen & CRM, opportunities are represented as cards in the Pipeline and can be easily moved to a different deal stage as the opportunity moves across the sales process timeline.

This article will explain how to create and use opportunities in Lead Gen & CRM.


Article Contents

 

Users:
Administrators 
Company Managers 
Marketing Managers  
Sales Managers 
Salespersons 
Jr. Salespersons  


Creating Contact Manager Opportunities

You can create opportunities through the Contact Manager.

To create opportunities through the Contact Manager, start from, Contacts in the left toolbar.

  1. Locate the desired contact and click  more.png  Options > Create a New Opportunity.
     
    Note: Contacts can be attributed to multiple opportunities, but each opportunity will need to be created separately. You can have multiple contacts in one opportunity. However, you must have a primary contact associated with an opportunity.


    Click Options on the Contact

     

  2. Enter a name for the opportunity in the Opportunity Name field.
  3. Associate an account by clicking Add Account.
  4. Enter the following information in the Opportunity Fields section:
    • The expected closing date
    • The opportunity's status
    • The desired pipeline
    • The opportunity's pipeline stage
    • A lead owner for the opportunity 
    • The opportunity's monetary value
    • Optionally, enter the Primary campaign
    • Optionally, enter the Opportunity campaign
    • Select the probability to close the opportunity in the Probability to Close section.


    Select Opportunity Fields

     

  5. Optionally, click Add Products to add products to the opportunity.
  6. Click Save.

    Click Save

     

Note: The expected value in blue populates by calculating the total value of the deal multiplied by the percentage to close. The probability to close will automatically populate based on the pipeline stage the opportunity is in, but can be manually changed.

Refer to Using the Opportunity Drawer for more information on creating opportunities.



Creating Pipeline Opportunities

You can create opportunities through pipelines. To create opportunities through pipelines, do the following:

  1. Click Sales > Opportunities in the left toolbar.



  2. Click + Create.



  3. Enter the name of the existing contact that will be associated with the opportunity or create a new contact.
  4. Click Continue.



  5. Enter opportunity information as necessary.
  6. Click Save.



Note: Create up to 2 pipelines on Trial and Essential plans. Create unlimited pipelines on Advanced and Ultimate plans.

Refer to Using the Opportunity Drawer for more information on creating opportunities.



Accessing Opportunities Attributed to Contacts

You can access the opportunities associated with your contacts.

 

Accessing via the Contact Record

A contact's Contact Record will display a list of all associated opportunities. To access a contact's opportunities, do the following:

  1. Click Contacts in the left toolbar.
  2. Click the name of the desired contact.



  3. Click the associated opportunities near the contact's name.
  4. Click the desired opportunity.



 

Accessing via the Memberships Tab

Contact opportunity information is also located in the Memberships tab of a contact's record. To access opportunities that a contact is associated with, do the following:

  1. Click Contacts in the left toolbar.
  2. Locate and click the name of the desired contact.



  3. Click the Memberships tab. 
  4. Click the  opphandshake.png  Opps section.
  5. Click the desired opportunity.





Adding Existing Contacts to Existing Opportunities

You can add existing contacts to opportunities. To add existing contacts, do the following:

  1. Click Sales > Opportunities in the left toolbar.



  2. Click an existing pipeline opportunity.



  3. Click the Contacts tab.
  4. Enter the desired contact's name into the Add a Contact text box.
  5. Select the desired contact.



  6. If other changes were made to the Opportunity, click Save.

    Note: Some changes to opportunities, like adding a contact, are auto-saved. Clicking the Save button is not necessary. 





Adding New Contacts to Existing Opportunities

You can add new contacts to existing opportunities as necessary. To add new contacts to an existing opportunity, start from the Opportunity Manager

  1. Click the name of an existing opportunity.



  2. Click the Contacts tab.
  3. Click + New Contact.



  4. Enter the following contact information:
    • First Name
    • Last Name
    • Email Address
    • Phone Number
    • Mobile Number
    • Company Name
  5. Click Save Changes.





Setting Primary Contacts

You can set contacts as primary contacts for opportunities.

Setting a contact in an opportunity as the primary contact will also associate the contact’s campaign with the opportunity. The dot next the campaign will be green to reflect this.

To set a primary contact for an opportunity, start from the Opportunity Manager:

  1. Within the Opportunity, click the Contacts tab. 
  2. Locate or add the desired contact and click  more.png  Options.
  3. Click Make Primary Contact
  4. Click Save.





The Communication Tab

You can view communications sent to contacts. If Mail Sync is enabled, you will also see emails sent between the opportunity owner and the contacts.

To utilize communication features for an opportunity, do the following:

  1. Click the Communication tab.
  2. Click a timeline entry to see what actions were taken.
  3. Click  more.png  Options to send an email to the contact(s)





Writing Opportunity Notes

You can write notes in opportunities. Any notes added will automatically show the date and time saved. These notes are also used in the Activity Report.

To set notes on an opportunity, do the following:

  1. Click the Overview tab.
  2. Enter a note in the text box.
  3. Click Add Note.



  4. Optionally, click  more.png  Option >  Pin to pin a note to the top of the opportunity, click   more.png  Option  >  Edit to edit a note, or click  more.png  Option  >  Delete  to delete a note.





Understanding Archived Opportunities

Opportunities cannot be deleted. Opportunities can, however, be archived. In Lead Gen & CRM, an archived opportunity is an opportunity that is removed from all open opportunities without marking it as won or lost. This is useful for deals that were not appropriately qualified or created in error, as their results will not count negatively against sales reports.

Once archived, these opportunities can no longer be found in pipelines. They will not affect opportunity reporting unless explicitly included when generating reports.



Archiving Opportunities

You can archive opportunities as necessary. To archive opportunities, do the following:

  1. Click the Overview tab.
  2. Click the Opportunity Status drop-down menu in the Opportunity Fields section.
  3. Select Archived.
  4. Click Save.



 

Viewing Archived Opportunities

The Reports section of Lead Gen & CRM provides a report on all opportunities won or lost across all pipelines over a given timeframe. The Won/Lost report provides information on archived opportunities.

To view archived opportunities, do the following:

  1. Click Analytics in the left toolbar.
  2. Click Won/Lost in the Sales Reports section.



  3. Click  Settings Icon  View Archived Opps.



 

The Won/Lost report will provide the following information on archived opportunities:

  • The total number of archived opportunities
  • The total opportunity monetary value
  • The average opportunity monetary value
  • The average time it took to close opportunities

 

Reopening Opportunities

You can reopen archived opportunities as needed. To reopen an archived opportunity, do the following:

  1. Click Analytics in the left toolbar.
  2. Click Won/Lost in the Sales Reports section.



  3. Click  Settings Icon  View Archived Opps.



  4. Locate the opportunity to be reopened and click  Settings Icon  Options > Reopen.





Understanding Pipeline Opportunity Icons

Opportunities will have icons added to them when they meet certain criteria. These icons provide an at-a-glance view of important information about and necessary actions for an opportunity.

These icons are as follows:

 PipelineIcons.png
   
IconName Description 
pushpin.png

No Follow-up Set


 

The salesperson has not followed up with leads.

 
clock.png

Past Close


 

The close date has passed for the opportunity.

 
paper.png

Unread Notes


 

The opportunity has notes that have not been read.

 
 


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