For situations where a valid email address is flagged for a hard bounce and excluded, there is a way to remove that lead from your exclusions and get them back to receiving your communications. This article will provide information on removing the hard bounce status and resubscribing hard-bounced leads.
Administrators | ✓ | |
Company Managers | ✓ | |
Marketing Managers | ✓ | |
Sales Managers | ||
Salespersons | ||
Jr. Salespersons |
Before you can manually resubscribe leads in the Contact Manager, contact Lead Gen & CRM Support. Lead Gen & CRM adds two suppressions, also known as blocks, to a hard-bounced contact. Additionally, Lead Gen & CRM's mail transfer authority (MTA), SendGrid, also adds a block to a hard-bounced contact. As such, SendGrid adds the contact to a suppression list. In order to thoroughly remove the hard-bounced status from a lead, you will need to contact Lead Gen & CRM Support.
Contacts that have been hard-bounced are automatically unsubscribed to prevent further emails being sent to those contacts. Resubscription should only be done for email addresses you are absolutely sure are valid and the bounce happened as a result of some extraneous circumstance, such as an overly aggressive firewall or filter. Resubscribing an invalid email address will cause the send to hard bounce again, hurting your sender statistics.
Senders with poor sending status hurt not only themselves but Lead Gen & CRM as well. This is why Lead Gen & CRM does not recommend creating automation that resubscribes users and instead recommends that you manually resubscribe each lead individually.
Hard bounces are emails that are rejected by recipient Internet service providers (ISPs) and are marked as permanently undeliverable. The most common reasons for a hard bounce include, but are not limited to:
You can manually resubscribe leads in the Contact Manager as necessary.
To manually resubscribe leads, start from Contacts in the left toolbar.
Copyright © 2025 · All Rights Reserved · Constant Contact · Privacy Center