Creating Dynamic Subject Lines

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Adding Merge Variables to Subject Lines

You can add merge variables to email subject lines.

To add merge variables to subject lines, create or edit an email from the Email page in the left toolbar. 

1. Insert a merge variable into the email body and copy the text. 
   
   

    

2. Click   Send Settings in the Email Designer panel to the left.
3. Paste the merge variable in the Subject text box and complete the email subject line as you see fit around the merge variable.
4. Click Save.
   
   

    

Using Dynamic Subjects

Emails can have dynamic subject lines that change in appearance or what information is displayed based on the applied rules. 

To create a dynamic subject line for an email, create or edit an email from the Email page in the left toolbar. 

1. Click    Send Settings.
2. Click the    Dynamic Content icon next to Subject. 
   
   

    

3. Enter a default subject line that will appear if the dynamic content does not apply.
   
   

    

4. In the subject fields that follow, create a unique subject line for each rule segment in the rule group.
    
   Important: Don't see your newly added segment? Make sure to click Save after creating a new rule segment. Then, reload the webpage.
5. Click Save.
   
   

    

The default subject will populate whatever the subject of the email was before enabling the dynamic content. This subject can be modified. From there, you can send out emails that change their subject lines, based on their recipients.

Once this email is sent to a recipient that fits in the rule segment, they will see the dynamic subject line that is specific to them.

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