Add an emoji to your email subject line

Insert an emoji into the subject line of an email using the emoji picker

Strategically adding a single emoji to a subject line can draw the eye, imply a sense of friendliness, and help to increase your open rate! Similar to writing a text message with your mobile phone, you can choose from a variety of emojis, including smiley faces, food and drink, and objects, to help your subject line stand out in the inbox. However, keep in mind that overusing them can make your email look like spam. 

• Add an emoji to your subject line
• When emojis don't display

Test your audience: Not sure if using emoji is right for your audience? Try doing a simple subject line A/B test to see how they affect your open rates.

Add an emoji to your subject line

Did you know? Emojis can be included in the body of your email by copying and pasting them into a Text block.

1. In your email draft, click "Email settings" to edit the header.
   
   
    
2. Place your cursor in the Subject field where you want the emoji to be inserted. Then click on the smiley face icon and select an emoji from the drop-down.
   Note: Additional emojis are available on the web. Emojipedia.org is a great resource that provides descriptions of each emoji, shows the different display variations across platforms, and lets you easily copy the emoji to paste into your subject line.
   
   
    
3. Click Save to close the header.
   
   
    

When you're finished editing your email, click Continue to schedule it to send to your contacts.

When emojis don't display

Think of emoji as a type of font — if you or your contacts don't have a font installed, a default backup font displays in its place. The same is true for emoji — if it's unsupported, it won't display, and is usually replaced with a generic square □, question mark ⍰, or X ⮽.

• Stick to using the emojis offered in our emoji picker, rather than pasting in your own. Our emojis have been tested to make sure they're the most universally accepted across browsers, email clients, and mobile devices. If you do want to use an emoji that isn't available in the picker, you can copy and paste from another source, like Emojipedia, or if you're editing on your mobile device, you can use the emoji from your device's native emoji keyboard.
• If you're checking a sent email and don't see an emoji, it doesn't mean your contacts won't be able to see it! If you want to check an emoji to make sure it's universally recognized, try sending a test email to email addresses for different email clients (Gmail, Outlook, Yahoo, AOL, etc.) before you send to your contacts. Make sure to open your test email on a mobile device, too.
• If emojis aren't displaying for your contacts, have them try opening their email on a different device or in a different browser. 

Important: Adding emojis to a bad subject line only makes the subject line worse, so stay away from phrases that are known to trigger spam complaints and stick to one emoji per subject line.

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