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Create and manage contact lists

Article: 000031720
Updated: March 11, 2025

Create a new list, rename a list, or permanently delete a list to better manage your contacts



Contact lists act as containers that store multiple email addresses together. Creating and maintaining multiple lists is the most basic way to segment your contacts into different groups based on different characteristics that are relevant to your organization. For example, you can create different lists for customers at different locations, or create lists based on the season your contacts are most likely to make donations in.

  1. From the contacts dashboard, click the Lists tab to:

If you have lists that you send to often, marking them as a favorite makes it easy to put them at the top of your Lists table so you can find them quickly. Just click on the star to sort your lists.

 

Light Bulb IconDid you know? When you send an email, you can send to an individual list, multiple lists, or use our segmentation tools to target contacts across multiple lists based on their shared characteristics and behavior.

 


Create a new contact list

You can create up to 1,000 different lists to segment and manage your contacts.

  1. Click Create List button in the upper right-hand corner.

    Contacts dashboard with Lists tab selected, and Create List button
     
  2. Give your new list a unique name.
  3. Click Save.

    Create list overlay with List name field and Create button
     
  4. Click Add Contacts to:

If your contacts are already in your account, you can also move the contacts from an existing list into your new list.

 

Rename an existing contact list

The name of your list is important. Not only does it give you an idea of which contacts are on it, but the name of your list is visible on your sign-up forms and gives your contacts a better idea of what kind of content they'll receive.

 

Rename a List through the Lists tab

  1. Next to the list you want to rename, click . . .  > Rename.

    Contacts dashboard with Lists tab selected, list options menu expanded, and Rename option selected
     
  2. Give your list a new name. Each list name must be unique.
  3. Click Save.

    Rename List overlay with List Name field and Rename button
     

 

Rename a list while viewing it

  1. Next to the list you want to rename, click . . . > View list.

    Contacts dashboard with Lists tab selected, list options menu expanded and View list option selected
     
  2. From the list view, click . . . > Rename list.

    List view with options menu expanded and Rename option selected
     
  3. Give your list a new name. Each list name must be unique.
  4. Click Save.

    Rename list overlay, List name field, and Save button
     

 

Delete an outdated contact list

As you organize your contacts, clean up clutter by deleting extra or unnecessary email lists. Before you get started, it's a good idea to move any contacts you want to keep onto a different list, so they're not left un-mailable.

You need at least one email list in your account to allow for new signups and unsubscribes, so you won't be able to delete all of your lists, but you can remove all the contacts from your account, if needed.

Light Bulb IconDid you know? While you can always re-add contacts, we don't remember which contact list they used to be part of. If you think you'll need to reference the contacts that were part of your deleted list at a later time, it's a good idea to export the list and save it before you delete it.

 

Delete a list through the Lists tab

  1. Select the lists you want to delete.
  2. Click Actions > Delete.

    Contacts dashboard with Lists tab selected, multiple lists selected, Actions drop-down menu expanded, and Delete option selected
     
  3. Choose to:
  • Delete the list and contacts - This option deletes the list and all of the contacts on it from your account. If you have contacts on multiple lists, they won't be removed from them. Deleted contacts aren't marked as unsubscribed, so if you need to add them back to your account later, you can.
  • Delete the list only - This option only deletes the list and leaves the contacts in your account. You may end up with contacts that are not assigned to any list, but you can manually add them to a different list so that they don't miss out on the emails you're sending.
  1. Click Delete.
    Note: If your selected list is currently in use with a scheduled email, you'll see an error message prompting you to unschedule your email before you can delete the list. You can also let the email finish sending and then delete the list.

    Delete List overlay, Delete the lists and contact option and Delete the lists only option, and Delete button
     

Once you've deleted a list, don't worry about your past reporting. None of your existing reporting information changes and it will all still be there for you when you need it. Deleted contacts are represented in your reporting with a strike-through across their email address.

 

Delete a list while viewing it

  1. Next to the list you want to delete, click . . . > View list.

    Contacts dashboard with Lists tab selected, list options menu expanded and View list option selected
     
  2. From the list view, click . . . > Delete list.

    List view with options menu expanded and Delete option selected
     
  3. Choose to:
  • Delete the list and contacts - This option deletes the list and all of the contacts on it from your account. If you have contacts on multiple lists, they won't be removed from them. Deleted contacts aren't marked as unsubscribed, so if you need to add them back to your account later, you can.
  • Delete the list only - This option only deletes the list and leaves the contacts in your account. You may end up with contacts that are not assigned to any list, but you can manually add them to a different list so that they don't miss out on the emails you're sending.
  1. Click Delete.
    Note: If your selected list is currently in use with a scheduled email, you'll see an error message prompting you to unschedule your email before you can delete the list. You can also let the email finish sending and then delete the list.

    Delete list overlay, Delete the list and contacts option, Delete the list only option, and Delete button
     

Once you've deleted a list, don't worry about your past reporting. None of your existing reporting information changes and it will all still be there for you when you need it. Deleted contacts are represented in your reporting with a strike-through across their email address.


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