Format and style text in an email

Change the text styles for an entire email template or style text within a specific block

Using a consistent font throughout your email makes it look polished and professional. It's also less likely to trigger spam filters, too! Starting from the Design tab is the quickest way to apply text styles to the entire email template, but you can also update the text in individual blocks with different styles for contrast or emphasis.

• Choose the text styles for your entire template
• Change the text styles in an individual block

Design tip: To avoid spam filters, it's best to stick to two fonts or less throughout your email. It's fine to use various sizes of a single font.

Choose the text styles for your entire template

The Design tab lets you choose the font, text color, and text size for your entire email, and also add emphasis to the text and text links in your template.

Note: Text styles are applied to the entire template, except where you've previously used the block-level text toolbar to style a specific block of text. If you notice that the text isn't changing when adjusting the styles from the Design tab, you'll need to edit it using the block-level text toolbar.

1. Click the Design tab.
2. Click to expand the Fonts section.
3. Choose the styles you want to set for each of the different elements in your email template. As you change them, they automatically update within your template on the right:

• Font type
• Text size

  Note: The text size is in pixels, rather than points, so it may appear smaller than you're used to. For example, 16px = 12pt.

• Text color
• Text emphasis (Bold, Italic)
• Link text color
• Link styles (Bold, Italic, Underline) 
  
  Note: Each element under the Design tab applies to the corresponding blocks on the Build tab. For example, the Heading styles are applied to any Heading or Section Heading blocks you have in your template, Feature Heading and Text styles are applied to any Feature Article block, and Article Heading and Text styles are applied to any Article blocks, etc. Depending on which blocks you have in your template, some of the customization options may not apply. 
  
  

Did you know? Buttons have their own template-wide style options on the Design tab, and they can also be customized using the block-level toolbar.

Change the text styles in an individual block

If you want to format the text within a specific block without altering the rest of your email, the block-level text toolbar gives you the ability to fine-tune your text styles, and gives you more styling options that aren't available at the template-level.

Note: If you format text using the block-level toolbar, the formatting won't be affected if you apply styles later from the Design tab.
 

1. Click on the block you want to edit.
   
   
    
2. Highlight the text you want to change and, from the toolbar, select:
    

   Font - For best results, choose an email-safe font; they display the most consistently across different computer and mobile device types. Note: If you want to use a font that isn't listed in the drop-down, you can create your email using custom HTML code instead. Text size - 14 to 16px text is best for the email body and 22px text is good for headlines. Note: Text size is in pixels, rather than points, so it may appear smaller than you're used to. For example, 16px = 12pt.
   Text color - Change the text color. Select a color from the palette or click Advanced to enter a specific hex value. Highlight color - Change the text background color. Select a color from the palette or click Advanced to enter a specific hex value. Tip: Add your brand colors in your account settings to easily access them from the Saved Colors section of the color palette.
   Text emphasis - Choice of bold, italic, or underline, with additional strikethrough, superscript, and subscript options available in the drop-down menu.
   Headlines - Apply a headline or paragraph style to the text. These options correspond to the Heading styles under the Design tab.
   Indent - Increase or decrease the indention of your text.
   Text alignment - Choice of left, right, center, or justified.
   List style - Choice of bullets or numbers. To indent a bullet, place your cursor at the start of the bulleted text and press the Tab key on your keyboard. Press Shift + Tab to outdent the bullet.
   Line spacing - Change the spacing between your lines of text within the entire block. Choice of single, 1.2, 1.5, or double line spacing.
   Clear formatting - Remove any formatting from the text to start from scratch.

The text toolbar also gives you Link and Insert options, so you can add things like text links, greeting tags, or contact details to further customize your email.

To change the text copy in a block, just highlight the text you want to remove and start typing your new text. The block gets smaller when you delete the content and expands as you type.

Questions?