Segment your contacts through your sign-up form

Collect specific contact information and offer targeted list options on your sign-up form to start segmenting your contacts from the start

If you haven't segmented your contacts before, a good way to start is with a Constant Contact sign-up form. Sign-up forms can be customized to ask new contacts only for the information that makes sense for your organization, and you can ensure that new contacts are being added to the right list from the get-go.

• Collect contact information
• Add contacts to a specific list

As your list grows, you can start using our segmentation tools to filter your contacts into segments based on the information you collect. Segments can be made as simple or as complex as you need to get the right content in front of the right contacts, at the right time.

Get permission: Using our sign-up forms ensures that you receive and document express consent from your contacts, which satisfies Constant Contact's email permission policy, as well as GDPR and CASL regulations.

Collect contact information

To segment your lists using sign-up forms, you need to first decide which information you want to collect from your contacts. For example, if you want to segment your contacts by where they live, you need to include a "City" or "Postal Code" field on your sign-up form. You can choose from a variety of standard contact fields or create custom fields for information that is specific to your organization.

Once your sign-ups start coming in, use our segmentation tools to create a segment based on the city or postal code information you collected. You're not limited in the type of information you collect, either! You can get really creative by coupling information from your sign-up form with email engagement activity like opens and clicks, or even with ecommerce activity.

Did you know? When you require a field on your sign-up form, new contacts won't be able to sign up unless they provide the information.

Add contacts to a specific list

A contact list is the most basic way to segment your contacts, and having multiple lists for different groups of contacts helps you stay organized. Our different sign-up forms let you add your contacts to a list of your choosing, or even let your contacts choose the lists they want to be part of based on their own interests.

• A single sign-up form with multiple list options - Our Inline, Banner, Flyout, and Pop-up Sign-up Forms let you add multiple lists to the sign-up forms on your website. Your contacts are presented with all the list options and can select as many as they are comfortable with.
  Note: Our Sign-up Landing Pages let you select multiple lists to add new sign-ups to, but your contacts don't see the list options when they opt in. They're instead added to all of the lists that you specify.
  
  
   
• Multiple sign-up forms with a single list option - All of our different sign-up forms let you pick a single list to add your contacts to. This allows you to create multiple sign-up forms that are customized for your audience to target them with specific messaging. For example, you can create a general sign-up form for your website, and then customize a sign-up form that you only share with your social media audience, and another that is only seen by people who attended a specific even, etc.
  
  
  
  

Once you have your lists organized, you can use our segmentation tools to create a new segment based on different combinations of your lists, and even combine it with the contact details you collected. The possibilities are endless!

Design tip: Your social media profiles are the perfect place for a unique sign-up form! Turning social media connections into email and SMS contacts gives you more control over when they see your content!

Questions?