Email deliverability is a measure of how likely your emails are to land in your contacts' inboxes instead of being blocked or routed to a spam folder by an Internet Service Provider (ISP) or mailbox provider. Your subject line and email content play a part in your deliverability, but the quality of your contact list and your sending reputation do too, and they're often overlooked!
By staying current with email marketing best practices, you'll get the right content in front of the right contacts at the right time. Your open rates will improve because of better engagement.
![]() | Be a better marketer: Using email authentication can make you look more professional and strengthen your brand reputation. |
The last thing you want is for your recipient or their ISP to think your email is spam! Your "From" address, subject line, and email content are the first things to look at to improve the chances your contacts will see your email in their inboxes.
![]() | Did you know? Your email footer is a crucial part of your email. When you send through Constant Contact, your email footer automatically includes your physical address, an "Unsubscribe" link, an "Update Profile" link, a link to Constant Contact's privacy policy, and a link to your privacy policy if you upload it to your account. |
A well-groomed and well segmented contact list, full of contacts who gave you their permission to email them, is going to set you miles ahead in your effort to improve your email deliverability.
![]() | Get permission: Using our sign-up forms and tools ensure that you receive and document express consent from your contacts, which satisfies Constant Contact's email permission policy as well as GDPR and CASL regulations. |
The more you own your sending reputation, the more trusted you become. When ISP's trust that you are who you claim to be, and that your content isn't spam, the more likely they are to allow your emails into the inbox. Your contacts are also more likely to open and engage with your emails when they trust you too!
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