Review a contact's recent activity

See how a contact has engaged with your emails so you can reward active subscribers and re-engage with inactive subscribers

Did you know? We're in the process of making improvements to the All contacts table and rolling it out to our customers. If your All contacts table looks different, view this article on viewing contact activity instead.

Understanding contact engagement as a whole is important, but the details matter too! Each contact's record shows you how your contact engaged with every email you sent them. Once you know how a contact is engaging with you, you can reward your most active contacts and try to re-engage with your least active contacts.

• View the activity
• Make use of your activity data

Did you know? Our segmentation tools can help you find your most or least engaged contacts so you can send targeted messaging to them.

View the activity

Contact activity data displays for the last five years or last 100 emails/20 SMS messages, whichever limit you reach first.

1. From the All contacts table, search for the contact you want to edit.
2. Place your cursor over the contact's name and click the View (eye) button.
   
   
   
   
3. Click the View full details button in the lower left-hand corner of the page.
   Note: If your contact has existing activity, it's listed in the Recent Activity section at the top of the contact record. Email sends, opens, and clicks are available in the Insights (30 days) section, if there was activity within the last 30 days.
   
    
   
   
4. Click the Activity tab to see your contact's activity broken down by month. You can see:

• When a contact subscribed for or unsubscribed from email marketing
• When an email was sent to the contact
  Note: Clicking on the email name opens the Email Details page in a new browser tab, so you can review the email content and reporting information.
• When the contact opened an email
• When the contact clicked on a link in the email
• If an email bounced after sending to the contact
  
  
   

Make use of your activity data

So, what do you do with all that engagement activity? Here are a few examples:

• Reward the most active subscribers - You may notice that some of your contacts open every email! Give them even more reason to keep engaging with you by sending them emails that reward their behavior. This could be anything from exclusive coupons and special promotions to early access. Our segmentation tools make it easy to target these contacts, too!
• Force a little engagement - Send a Confirmed Opt-in Email to your least engaged contacts to make sure they still want to be on your list. You won't be able to send to them until they respond, but don't worry about losing contacts because they're dragging down your open rate. 
• Create targeted content for your least active subscribers - If engagement started out great but has since gone stale, try creating more targeted and interactive content to re-engage your contacts. These contacts need to be reminded about the benefits of being part of your contact list!
• Remove inactive subscribers - Sending to bounced email addresses or contacts that never open isn't helping your engagement! Take some time to clean up your list and remove unwanted contacts.

Be a better marketer: Want to learn more about re-engaging your contacts? Check out Audience Engagement Keeps Eyes on Your Business.

Questions?