Engage your social media audience and capture leads with a mobile-friendly form

Create a lead magnet and share it on social media to engage and convert your social following

Constant Contact's lead magnet feature allows you to easily create a mobile-friendly microsite that can be shared on your social media pages. Use it to capture lead information and convert social followers into marketable contacts.

With the help of AI, we generate a 5-question survey that’s tailored to your organization. Customize the final pages that display to contacts after they complete your survey, and include links to more digital content, such as websites, social accounts, or review sites.

Get started

• Create your lead magnet form

Edit your form

• Edit or delete survey questions
• Edit the logo and background images
• Make style edits
• Add and edit the footer/profile
• Customize the final pages
• Change the list that contacts are added to

Share your form, view contacts, and access additional tools

• Share your lead magnet form on social media
• Download and print the QR code
• View contacts collected from the lead magnet form
• Manage new contact notifications
• Other tools

Create your lead magnet form

1. Click Audience Growth > Lead magnet from the menu on the left.
   
     
    
2. This brings you to the home page of the tool. Click Continue.
   
    
    
3. Click Allow Access to grant the tool permission to read your account and contact data.
   
    
    
4. Enter a prompt summarizing which information you'd like to collect from your social followers.  Or, enter your website URL or a social media profile URL, and the tool will pull from it to create your form. The more information you provide, the better.
   Note: Optionally, click "Need ideas?" to see a list of pre-generated prompts. Select one or simply use the list for inspiration.
5.  (Optional) Enter your website URL. This helps add more customization to the survey and the form itself.
6. Click Create.
   
    
    

The prompt is used to create the custom content for your form. You can expect it to take up to 60 seconds for your form to generate. Once generated, you're brought to a preview. Click the arrows to review the survey questions that the tool generated for you.


 

After completing the survey questions, users are brought to two final pages: a contact information submission form, where they can enter their name, email, and phone number, accept the terms and conditions, and opt in to marketing, as well as a thank you page. If you are happy with the generated form, publish it to your social media. Or, choose to make further edits, including:

• Edit or delete survey questions 
• Edit the logo and background images
• Make style edits
• Customize the final pages
• Add and edit the footer/profile
• Change the list contacts are added to

To recreate your form with a new prompt, from the Home button, click Create new.

 
 

Important: If you make edits to your form or recreate it entirely, previous versions cannot be recovered. For example, if you change the survey questions, you cannot return to the version with the original questions the tool generated for you. If you make edits after sharing your form on social media, responses to previously added questions will be saved within the "Notes" section of the contact record.

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Edit or delete survey questions

You can edit or delete the survey questions and/or responses that appear to your social followers at any time, even after you've shared your form on social media.  If you make edits to survey questions after sharing your form, responses to previously added questions will be preserved within the "Notes" section of the contact record.

1. To make edits from the:

• Preview page - Click Make edits.
  
   
   
• Home page - Click Edit.
  
   
   

2. Click Questions.
   
    
    
3. Click on the question you'd like to edit or delete.
   
    
    

Edit the question

1. Update the question as desired.
2. Click Save.
   Note: If you plan to edit the question responses as well, make sure to save the edited question text first. 
   
    
    

Delete the question

Scroll to the bottom of the screen and click Delete Question.


 

Edit a question response

1. Scroll down to the buttons section and select the response you'd like to edit.
   
       
    
2. Update the answer as desired.
3. Enter a data value that will be sent to you when this response is selected, if desired.
4. Upload a button icon, if desired.
   
    
    
5. Choose which page to advance to when this response is clicked, if desired.
6. Enter a URL the user should be brought to when this response is clicked, if desired. If you enter a URL, it will override the entry in the "Next page navigation" field.
7. Click Save.
   
    
    

Delete a question response

1. Scroll down to the buttons section and select the response you'd like to delete.
   
    
    
2. Scroll to the bottom of the page and click Delete Button.
   
    
    

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Edit the logo and background images

Edit the logo

1. To make edits from the:

• Preview page - Click Make edits.
  
   
   
• Home page - Click Edit.
  
   
   

2. Click Logo.
   
    
    
3. Click Choose File.
   
    
    
4. Select an image to use as your logo.
   
    
    
5. Click Save.
   
    
    

Edit the background

1. To make edits from the:

• Preview page - Click Make edits.
  
   
   
• Home page - Click Edit.
  
   
   

2. From the editor page, click Background.
   
    
    
3. Click Choose File.
   
    
    
4. Select an image to use as your background.
   
   
    
5. Click Save.
   
    
    

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Make style edits

Manage your images, customize your QR code, style your buttons and pages, and add CSS styles, if desired.

1. To make style edits from the:

• Preview page - Click Make edits.
  
   
   
• Home page - Click Edit.
  
   
   

2. From the editor page, click Style.
   
   
    
3. Choose one of the following options:

• Images
• QR-code style
• Button style
• Page style
• Custom CSS 
  
  
   

Manage images

For each image (header, background, sponsorship, QR code center image, marketing message icon, and favicon) you have the option to:

• Replace - Choose a new image
• Use the Image Wizard - Enter a description and have AI generate an image for you.
• Remove - Remove the image.

Customize your QR code

Manage any of the following settings and then click Save:

• Have a logo in the middle
• Match the footer background color
• Show QR code on the page
• QR code color
• QR code background color

Style your buttons

Manage any of the following settings and then click Save:

• Background color
• Text color
• Font size
• Button style
• Button image size
• Drop shadow

Style your pages

Manage any of the following settings and then click Save:

• Background option
• Page text settings
• Shadowbox options
• Progress bar options
• Logo position

Add custom styling

Switch the Enable custom CSS toggle on, paste in your CSS code, and click Save.

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Add and edit the footer/profile

The footer of the form displays your contact information as well as your website and social media profile links.

1. To make edits from the:

• Preview page - Click Make edits.
  
   
   
• Home page - Click Edit.
  
   
   

2. Click Footer/Profile.
   
    
    
3. Populate and/or edit the fields with the appropriate information.
4. Click Save.
   
    
    

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Customize the final pages

The contact form submission page, the marketing messages, and the thank you page can all be customized. Additionally, you can create and customize a social tree.

1. To make edits from the:

• Preview page - Click Make edits.
  
   
   
• Home page - Click Edit.
  
   
   

2. Click Final pages.
3. Choose to customize the:

• Form submit page
• Marketing messages
• Thank you page
• Social tree

Form submit page

Fill out and/or edit the fields and then click Save.

 
 

Marketing messages

Choose to turn marketing messages on or off. If on, customize the messages displayed to the user.

 
 

Thank you page

Customize the title and message displayed on the thank you page, and if desired, redirect the user to a specific URL.

 
 

Social tree

Choose to show only your social tree and turn off all other questions. Or, choose to show your social tree as the final page. If you toggle either of these options, fill out the appropriate URLs and button text.

 
 

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Change the list that contacts are added to

When a social follower fills out the survey and submits their contact information, they’re added to a default "Lead magnet contacts" list. To change the list that contacts are added to:

1. Click Contacts.
   
    
    
2. Click Default contact list.
   
    
    
3. Select a contact list from the dropdown.
4. Click Save.
   
    
    

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Share your lead magnet form on social media

Once all desired edits to your form have been made, publish it to the social media profiles of your choice:

1. From the Home screen, click Share.
   Note: From the Preview screen, first click Publish, then click Share.
   
    
    
2. Select the social media platform you'd like to share your mobile-friendly form on. You'll then be brought directly into the platform to share. You can also copy the form link and paste it in an email, on your website, or anywhere else you'd like.
   
    
    

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Download and print the QR code

Use a scannable QR code to give your followers quick access to your form. From the Home screen, scroll down and click "Download" within the Download QR code box.

 
 

If you'd like, you can customize your QR code as well.

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View contacts collected from the lead magnet form

1. Click Contacts.
   
   
    
2. Click View contact list.
   
    
    

This takes you to your contact list that you've set as the default. You can look at the individual contacts that have been collected from the form.

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Manage new contact notifications

By default, when you receive a new contact via your form, you receive an email notification to the email address associated to your Constant Contact account. You can turn these notifications off, or enter a different email address for notifications to be sent to.

1. Click Contacts.
   
   
    
2. Click New contact alerts.
   
    
    
3. Switch the toggle to turn email notifications on or off.
4. If you'd like alerts on, enter an email address where notifications should be sent to.
5. Click Save.
   
    
    

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Other tools

Several additional tools can be accessed via the dashboard. Click Tools to see the various options:

• Live view - See what your form looks like to the world
• Custom username - Change the username that appears in your form URL
• Templates - Browse our template gallery and choose one as a starting point
• Download data - Download all your opted-in contacts and data
• Sponsorship - Add a marketing sponsorship image
• Zapier - Integrate with other platforms through Zapier

Click "Additional tools" to view even more tools that are available to you:

• Tag manager - Use Google Tag Manager to deploy marketing tags on your form
• SEO - Add a meta title, tags, descriptions, keywords, or a no-follow
• Timezone - Change the time zone to one other than eastern time zone
• Test lead magnet - Check for broken links and any other potential issues before you publish your form
• Custom CSS - Add custom styling
• Input fields - Manage your input field questions
• Deactivate - Take your form offline
  
   
   

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Questions?