Pricing for your Constant Contact account is based on both the plan you select and the number of active email contacts you have in your account.
The billing for SMS marketing is based on the number of SMS messages you send per month and not on the number of SMS contacts you have, and therefore SMS-only contacts are not counted as active contacts. However, contacts with both an email address and an SMS phone number are considered active contacts because of their email address. If an SMS-only contact later opts into email marketing, they're considered an active contact going forward.
![]() | Did you know? The pricing information for our Lite, Standard, and Premium plans can be found here, or check out the Plans & pricing page in your account to compare the pricing to your current plan and contact tier. |
Active contacts are contacts who you can send campaigns to and count towards your billing. Some examples of these contacts are:
![]() | Did you know? Keeping a clean contact list can help improve your email performance! Your reporting tells you which active contacts are recommended for removal. |
Inactive contacts are contacts who you can't send campaigns to and don't count towards your billing. Some examples of these contacts are:
You can view all of your inactive contacts by their status and easily remove them with a few clicks.
![]() | Did you know? Removing inactive contacts doesn't affect your list negatively and doesn't change your reporting. If you delete a contact, they can always re-join your list through any of our sign-up tools to become an active contact again. |
Copyright © 2025 · All Rights Reserved · Constant Contact · Privacy Center