You've been growing your contact list for a little while now, and you're ready to take the next steps! We've got some more advanced tools for helping you attract new sign-ups and to start segmenting your growing list as you engage with your unique audience:
 | Be a growth-minded marketer: Want to learn more about lead generation? Explore What Are Email Leads and How Do You Generate Them?. |
You may have already added the link for your Sign-up Landing Page to your website, but to take it to the next level, it's time to embed your sign-up form into your website's code. Our website sign-up forms are highly visible, and can be customized for more than one contact list, so your contacts can choose which of your lists they want to be a part of, doing the work of segmentation for you!
 | Did you know? If you use WordPress to manage your website, you can Install the Constant Contact Forms plugin for WordPress to gather sign-ups and feedback! |
You probably already have a social media presence, and you've probably gotten some new subscribers by sharing the link for your Sign-up Landing Page. To take things to the next level, it's time to try a lead ad! Lead Ads let you find an audience based on specific demographic information, like age and location, so that you can present your sign-up form to people that may be interested in your organization, but aren't already following you.
 | Join the conversation: Want to explore growing your list on social media even further? Our Community can help! Check out the board for Setting Up For Social: Social Ads and get advice from other Constant Contact users. |
From the simple to the complex, there are many ways to segment the contacts on your list. Segmentation is vital for getting your content to the contacts that are going to be the most engaged by it! Our most basic segmentation tools, like lists and tags, work with our even more powerful segment builder, so you can lay the groundwork now for much bigger things later as your list continues to grow.
 | Be a better marketer: Want to learn more about segmenting your contact list? Explore Email List Segmentation From A (as in Age) to Z (as in Zip Code). |
Growing a contact list doesn't just mean adding new people, but also includes ensuring that your existing contacts stick around. Every time you engage with your contacts and they find value in your email or SMS message, they're less likely to mark your content as spam or unsubscribe altogether.
| Be a better marketer: Want to learn more about list growth? Explore How To Use SMS and Email Marketing to Boost Engagement! |
Don't forget that your needs will change over time as your list grows, and the time you have to spend on your email and SMS marketing grows shorter too! Using segmentation and automation is a great way to scale up your email and SMS communications for a larger audience, without having to spend all of your time doing it. Our integrations will help you bring all your contacts under one roof too! Here are some resources to keep you on the right path:
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