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Features to help further engage your contacts

Article: 000049704
Updated: April 4, 2025

Deepen your relationship with your contacts by personalizing your campaigns

Our Premium plan gives you the features you need to personalize your campaigns and create custom automations to engage your contacts even more. Nurture prospects and build customer loyalty by delivering the right message to the right people at the right time—every time.

Get started and try out these features today:


Set up personalized and automated communications using our Automation Path Builder

With our Automation Path Builder, you can automatically build deeper relationships by personalizing your messaging based on what you know about your contacts and how they interact with your content. Select from several pre-built path templates or create a custom path to build a personalized experience for your contacts to receive messages based on their actions.

Automation Path Builder with custom path builder




Reach and engage more customers with SMS marketing

We’re living in a smartphone world, and SMS messages are typically opened within minutes of being received and have high engagement rates. Our SMS marketing tool lets you reach your contacts directly to share news, coupons, promotions, or other communications via text messages. With our Premium plan, you can send up to 500 messages per month at no additional charge!

SMS Campaign editor


 

Use our AI Content Generator to easily create content that resonates 

Banish writer’s block and get your message across with the help of our AI Content Generator! Simply enter a few sentences or keywords, and we’ll automatically generate content for you to use in your campaigns that's sure to engage your readers.

AI Content Generator with email generated


 

Segment your contacts to send more targeted emails

Our powerful segmentation tools help you deliver the right message to the right people, so you can connect better with your contacts. Effortlessly create a custom segment of contacts based on their personal details, email engagement, purchase activity, or the email lists they’re on, then send emails with relevant content to each segment to help increase engagement.

Segment Builder with Contact Details and List Membership criteria


 

Customize your email content with dynamic content blocks 

Sending targeted emails is key to increasing engagement with your contacts. With dynamic content blocks in our email editor, you can easily customize one email to show or hide content based on the details you’ve collected from your contacts, ensuring your readers only see the information that’s relevant to them.

Email editor with dynamic content blocks

 


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