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Features to help you increase your sales

Article: 000049703
Updated: April 4, 2025

Sell more of your products or services with our advanced ecommerce features

Our Premium plan gives you the tools you need to promote your goods or services and increase your sales. Once you sync your online store with your Constant Contact account, you can send targeted and timely messaging based on your customers’ behavior to help drive more conversions. 

Get started and try out our ecommerce features today:


Connect with your customers using our Automation Path Builder

If you use Shopify, Squarespace, Wix, or WooCommerce, our Automation Path Builder lets you set up automated email and SMS communications to your customers to welcome them, thank them for a purchase, request a review, or encourage them to purchase again. Simply select a path template and customize it as much or as little as you like before activating it and letting it run!

Automation Path Builder Ecommerce Path Templates


 

Boost sales with abandoned cart reminder emails

Our Automation Path Builder also includes abandoned cart path templates to help remind your customers about items they left in their shopping cart and encourage them to complete their purchases. You can even customize the path to send based on the customer’s location or cart value, and offer a discount to further entice them to order.

Automation Path Builder Abandoned Cart Value Path Template
 

 

Reach and engage more customers with SMS marketing

We’re living in a smartphone world, and SMS messages are typically opened within minutes of being received and have high engagement rates. Our SMS marketing tool lets you reach your customers directly to share coupons, promotions, or other communications via text messages to help drive sales. With our Premium plan, you can send up to 500 messages per month at no additional charge!

SMS editor with draft message promoting sale
 


 

Segment your customers based on their purchase activity

With our powerful segmentation tools, you can create a custom segment of contacts based on their purchase habits, ensuring you get the right content in front of the right customers. When combined with your ecommerce data, it’s easy to entice repeat customers to keep coming back or promote the value of your products and services to those who haven’t made a purchase yet.

Segment Builder with Shopify Activity criteria options


 

Promote your products in your emails

When creating your email campaigns, you can effortlessly promote your goods to your contacts by dragging a Product block into your template. Simply choose the product you want to insert and the item’s description, price, image, and link to purchase are automatically pulled into your campaign.

Email editor with Product block inserted


 

Track the sales generated from your emails

After syncing your ecommerce store with Constant Contact, you can easily see how your marketing emails are driving sales and track the total revenue and orders generated from the Ecommerce Reporting page in your account.

Ecommerce Reporting tab with Orders and Sales


 

Increase traffic to your website 

Optimize your website to boost your online search rankings and get more traffic, leads, and sales with our SEO tools. We analyze your website and give you real-time insights and tips to improve your site’s usability and Google ranking.

SEO dashboard


 

Boost awareness and capture new customers with Google Ads

Give customers a quick way to find you online with Google Ads, powered by Kliken and Constant Contact. Our automated setup and management system takes the mystery out of the process and allows you to maximize your spend so you get the most clicks for the lowest cost. It’s then easy to view and manage your ad performance to make sure you’re getting the best results possible.

Google Ad Builder


 


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