![]() | Review your plan: Not all reporting features are available in all plans. If you don't have full access, you may need to upgrade your email plan. For more information, please see the Plans & Pricing page in your account. |
Reviewing the reporting for your automation paths helps you gauge your contacts' interest in your email and SMS message content and in your incentives so you can make improvements or continue doing what is working for you.
Spot trends in how your customers interact with your marketing and get the overall picture of how your paths perform over time.
See how your contacts are moving along the steps in the "Yes" path or "No" path for each conditional split in your automation path. Each conditional split in your path has its own row in the table in the order they appear in your path.
The task performance shows you how each individual email or SMS is performing in your path so you can see how many messages you're sending, what kind of engagement they're getting, and if they're generating you any revenue.
Clicking on any of the hyperlinked stats in a table row brings you to the Email Details page or SMS Details page for each Email or SMS message in your path. Drill-down reporting isn’t available in all email plans.
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