View and manage a Google Ad created with Kliken

View ad performance, create new ads, edit existing ads, or delete ads from your Kliken account

After you've created your Kliken account, you can access it through your Constant Contact account to view and manage your Google Ads. You have lots of options:

• View analytics
• Create a new ad
• Edit an existing ad
• Change an ad's budget
• Pause, delete, or restore an ad
• Rename an ad

View analytics

The Google Ads Dashboard in your Kliken account shows you everything you need to know about how your ad is performing. The ad views, clicks, cost per click, and total cost metrics give you an idea of which ad versions perform better. Use the information to inform decisions on how to better target your ad and position your organization to make the most of your ad budget.

1. In the menu on the left-hand side, click the Create button and select the "Create an ad" option.
   
   
   
   
2. From the Ads dashboard, click the Google Ads tab.
3. Click the Manage Ads button.
   
   
   
   
4. From your Google Ads account, click Google Ads > Dashboard.
   
   
   
   
5. Scroll down to review your:

• Analytics - These are the combined views, clicks, cost per click, and total cost for all the active ads you have running.
• Campaigns - This table breaks down views, clicks, cost per click, and total cost for each ad you're running, so you can compare their performance.
• Devices - This table shows you the combined views, clicks, cost per click, and total cost for your ads based on desktop computer, mobile device, and tablet views.
• Ad Networks - This table shows the combined views, clicks, cost per click, and total cost for your ads that appeared in Google search results.
• Genders - This table shows you a breakdown of views, clicks, cost per click, and total cost for your ads by gender.
• Age Ranges - This table compares views, clicks, cost per click, and total cost for your ads across different age ranges.
• Keywords - This table shows how each keyword is performing across all your ads. If a keyword is performing poorly, you can edit your ad to remove it and stop spending your budget on it going forward.
• Locations - This table compares the views, clicks, cost per click, and total cost for all of your ads by location. You can use the information to change your ad targeting to focus on the areas that perform better.
• Ads - This shows you views, clicks, cost per click, and total cost for all ad variations. If an ad is performing well, you can use it to inform future ads, and if an ad is performing poorly, you can click the Edit icon to update your keywords, change your themes, or customer targets.
• Clicks and Cost - This chart shows the number of clicks your ads received, compared to the cost of those clicks, over a period of time. You can change the time frame by selecting a date range at the top of the Analytics section.

Create a new ad

1. From your Kliken account, click Google Ads > Manage.
2. Click the +New Campaign button.
   
   
   
   

From here, you can follow the steps to select the targeting, content, and keywords for your new ad.

Edit an existing ad

If you haven't finished creating an ad, or you want to try and improve the performance of an active ad, you can update the target audience, ad content, or keywords at any time.

1. From your Google Ads account, click Google Ads > Manage.
2. Click the Edit button next to the active or unfinished ad you want to update.
   
   
   
   

For more information about editing an ad, please see Kliken's support.

Change an ad's budget

If you're happy with how an ad is performing, you can increase or decrease its budget when you need to slow down, based on the season or supply. Funds that aren't used in the current month are rolled over as credits towards the next month's billing cycle.

1. From your Google Ads account, click Google Ads > Manage.
2. Click the Change Budget button next to the ad you want to edit.
   
   
    
3. Use the slider to increase or decrease your budget.
4. Choose when you want your new budget to start:

• Immediately
• At next billing cycle

5. Review your budget summary and click Purchase Now.
   
   
   
   

For more information about changing an ad's budget or Kliken's billing, please see Kliken's support.

Pause, delete, or restore an ad

You can clean up unwanted drafts by deleting them, but the action isn't permanent! You can restore them to keep working on them too. You can also pause active ads and restore them later too.

1. From your Google Ads account, click Google Ads > Manage.
2. Click the Delete button next to an unfinished ad, or the Cancel button next to an active ad that you want to pause.
3. To restore an ad and reuse it, click the Restore button next to a deleted campaign.
   
   
   
   

For more information about how to pause or cancel an ad, or how canceling an ad affects your budget, please see Kliken's support.

Rename an ad

If you need to change the name of an active or unfinished ad, you can edit it at any time.

1. From your Google Ads account, click Google Ads > Manage.
2. Click on the name of the ad you want to rename.
   
   
   
   
3. Enter the new name and click Save.
   
   
   
   

For more help managing your Google Ads, please see Kliken's support.

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