Getting started with digital and social media advertising through Constant Contact

Everything you need to start creating Digital Ad Campaigns on Google or Social Ad Campaigns on Facebook and Instagram

Not sure where to start with marketing? Check out The Download - our free online marketing guide that's packed with tips, examples of what works and what doesn't, and more.

If you're selling goods and services, raising funds or awareness, or just trying to get noticed in a sea of competitors, online advertising is crucial! Our social media and digital advertising tools simplify the ad creation process and make it easy for you to create, manage, and publish engaging ads to a targeted audience.

• Google Ads
• Facebook and Instagram Lead Ads
• Facebook and Instagram Ads
• Social Posts and Monitoring

See how it's done: Looking for more help? Check out our video tutorials for creating Facebook Lead Ads, and Facebook and Instagram Ads.

Google Ads

Drive traffic to a specific webpage through an ad in Google's search results, targeted to specific locations or a radius, using the keywords that have the most impact for your organization. To get started creating a Google Ad, you need;

• A website or landing page for your organization.
• A Kliken account created through your Constant Contact account.
• A payment method set up through your Kliken account.

When you're ready, you can create a Google Ad and start driving traffic to your website or promoting a limited time offer.

Google Ad at the top of search results

Be a better marketer: Want to learn more? Check out our Google Ads Primer for Small Businesses.

Facebook and Instagram Lead Ads

Facebook Lead Ads let you add new sign-ups to your contact list through an ad posted on Facebook or Instagram by targeting the demographics and locations that matter the most to your organization. To get started creating a Lead Ad, you need:

• A Facebook account with a Facebook Page for your organization.
• A Facebook Business Manager account.
• A payment method set up through Facebook Ad Manager.
• A privacy policy for your organization.
• (Optional) An Instagram account connected to your Facebook Page. If you don't have one, you can still create ads that display on Instagram
• (Optional) Create a Facebook Lookalike Audience based on your existing contact list to target your ads to.

When you're ready, you can create a Lead Ad to target new contacts based on their interests or location or based on your current contacts. Ads can be created for Facebook and Instagram or just on Facebook, depending on your target demographics. Be sure to check out our best practices to help you with your ad content.

Facebook Lead Ad (desktop view)	Facebook Lead Ad (mobile view)	Facebook Lead Ad sign-up form

In addition to creating a Lead Ad, creating a Facebook Lookalike Audience lets you use your current contact list to find new leads that resemble your existing group of contacts.  Facebook finds your contacts that have Facebook accounts and then looks for Facebook users with similar characteristics that aren't already part of your list. Then you can target the audience with a Facebook Lead Ad and entice them to join your list!

Be a better marketer: Want to learn more? Here's how to start using Facebook to get more leads.

Facebook and Instagram Ads

Drive traffic to a specific webpage through an ad on Facebook or through an ad on Facebook and Instagram by targeting the demographics and locations that matter the most to your organization. To get started, you need:

• A website or landing page for your organization.
• A Facebook account with a Facebook Page for your organization.
• A Facebook Business Manager account.
• A Payment method set up through Facebook Ad Manager.
• (Optional) An Instagram account connected to your Facebook Page. If you don't have one, you can still create ads that display on Instagram.
• (Optional) Create a Facebook Lookalike Audience based on your existing contact list to target your ads to.

When you're ready, you can create an ad on Facebook and Instagram or just on Facebook, depending on your target demographics. Be sure to check out our best practices to help you with your ad content.

Facebook desktop news feed	Facebook desktop right-hand column	Facebook mobile news feed	Instagram desktop and mobile feed

Be a Better Marketer: Looking for more help? Check out Understanding Paid Social Media for your Business.

Social Posts and Monitoring

"Social advertising" doesn't only refer to paid ads - organic posting on your social media platforms is also a form of advertising that is targeted directly at the people who are already familiar with your organization. You can create and monitor posts for Facebook and Instagram through your Constant Contact account, and create posts for LinkedIn. To get started you need any of the following:

• A Facebook account with a Facebook Page for your organization.
• An Instagram Business Profile that's connected to a Facebook Page.
• A LinkedIn account with an optional LinkedIn Organization page.
• (Optional) A Canva account for creating images.

Create posts for any combination of Facebook, Instagram, and LinkedIn and customize the content for each platform. After your accounts are connected, you're ready to share your posts, and then monitor their reach and engagement. If you posted to Facebook and Instagram, you can also respond to comments and likes when people engage with your posts from within your Constant Contact account. If you manage multiple accounts for the same social platform, you can connect them and switch back and forth as needed! 

	Social post (desktop view)	Social Post (mobile view)
Facebook
Instagram
LinkedIn

See how it's done: Looking for more help? Check out our video tutorial for using Social Posts & Monitoring.

Any links we provide from non-Constant Contact sites or information about non-Constant Contact products or services are provided as a courtesy and should not be construed as an endorsement by Constant Contact.

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