Understanding the different contact sources

Figure out which sign-up tools your new contacts are coming from to leverage that information for better list growth

We've got lots of tools to help you add contacts to your account and grow your list! Since new contacts can come from multiple places, understanding where the bulk of your contacts are coming from can help you decide which platforms to spend the most energy on, and help you engage with your contacts where they find you the most.

• Contact sources
• How to view your contact sources
• How to use your contact sources

Contact sources

• Added by You - These are any contacts who were typed in manually, copied and pasted, uploaded from a spreadsheet, or imported from an external program like Gmail or Outlook.
• Banner Form - These are contacts who signed up via a Banner Sign-up Form, embedded on your website.
• BigCommerce - These are contacts added through our BigCommerce contact sync.
• Bookings - These are contacts added to your list through Booking apps available through our Zapier integration.
• Builder - These are contacts added through the sign-up form included in a website built with our Website Builder.
• Builder Shoppable LP - These are contacts who joined your list when they purchased something through your Shoppable Landing Page.
• Coupon - These are contacts who joined your list when they claimed an offer through a Coupon Action Block in your email.
• Donation - These are contacts who joined your list when they made a donation through a Donation Action Block in your email.
• eBay - These are contacts added through our eBay contacts sync.
• Etsy - These are contacts added through our Etsy contact sync.
• Event - These are contacts who joined your mailing list when they registered for your Event through your Event Registration Form. The feature must be enabled through the Event Basics section of your Event.
• Eventbrite - These are contacts added through our Eventbrite contact sync.
• Facebook Join My List - These are contacts who signed up for your mailing list through the Facebook Join My Mailing List app.
• Facebook Lead Ad - These are contacts added through a Facebook and Instagram Lead Ad created through Constant Contact.
• Flyout Form - These are contacts who signed up via a Flyout Sign-up Form, embedded on your website.
• Google - These are contacts added through our Google Contacts sync.
• Inline Form - These are contacts who signed up via an Inline Sign-up Form, embedded on your website.
• ListBuilder Android App - These are contacts who signed up through our ListBuilder app on an Android tablet.
• ListBuilder iOS App - These are contacts who signed up through our ListBuilder app through an iPad.
• Magento - These are contacts added via our Magento integration.
• Mindbody - These are contacts added through our Mindbody contact sync.
• Office 365 - These are contacts added via our Outlook 365 integration.
• Other App - These are contacts who were added to your list through various third-party integrations available on the Integrations tab, including the WordPress Plugin. 
• Pop-up Form - These are contacts who signed up via a Pop-up Sign-up Form, embedded on your website.
• RSVP - These are contacts who joined your list through an RSVP Action Block in your email.
• Salesforce - CRM - These are contacts added to your list through our Salesforce sync.
• SaveLocal - These are contacts who joined your list through a SaveLocal campaign. (This campaign type has been retired.)
• Setmore - These are contacts added to your list via our Setmore integration.
• Shipstation - These are contacts added to your list via our Shipstation integration.
• Shopify - These are contacts who joined your list through our Shopify contact sync.
• Signup Form LP - These are contacts who joined your list through the sign-up form in your Lead Generation Landing Page.
• Social Campaign - These are contacts who joined your list through a legacy Social Campaign (This campaign type has been retired and replaced with Social Posts.)
• Squarespace - These are contacts added to your list via our Squarespace integration.
• Stripe - These are contacts added to your list via our Stripe integration.
• Survey - These are contacts who joined your list after completing a Legacy Survey.
• SurveyMonkey - These are contacts added to your account through our SurveyMonkey contact sync.
• System - Contacts created before 2012 or contacts who had multiple email addresses and were split into individual contacts.
• Text to Join - (formerly Text to Sign-up) These are contacts who joined your list through our Text to Join feature.
• Website Signup Form - These are contacts added to your list through through the legacy landing-page sign-up form. (This has been replaced with the Lead Generation Sign-up Form.)
• Wix - These are contacts added to your list via our Wix integration.
• WooCommerce - These are contacts added to your list through our WooCommerce contact sync.

How to view your contact sources

1. Open the contact dashboard, and from the Contacts tab, click the Modify Columns button.
   
   
    
2. Click + Add Column.
3. Click on the new column and select "Source".
4. Click Save.
   
   
    
5. Click on the Source column to sort your contacts in ascending or descending order by date.
   
   
    

How to use your contact sources

Once you know where your contacts are coming from, what do you do next? The answer is to create a marketing strategy based on your results and improve on contact sources that might be lacking.

For example, if you discover that you're getting most of your contacts from the Lead Generation Landing Page that you installed on your Facebook Business Page, it might be worthwhile to spend more of your time engaging with your audience on Facebook. Or, if you find out that you're not getting very many sign-ups from your website, you might consider moving the location where your Inline Sign-up From is embedded and updating the design to help it better stand out. 

Questions?