Optimal image size for Social Posts

Adjust the size or ratio of the image for your Social Post to prevent cropping or distortion when it's shared on Facebook, Instagram, or LinkedIn.

Each social platform has its own optimal dimensions for images. If you post images that fall outside of those dimensions, it can result in the social platform cropping or resizing your image in a way that you didn't intend. Here's how to make sure your image looks the best in your social post:

• Image sizes for social posts
• Image ratios for social posts
• Social posts with multiple images

Be a better marketer: Want to make the most of all your images on your Facebook, Instagram, or LinkedIn profiles? Check out our social media image size cheat sheet!

Image sizes for social posts

Did you know? If you're not sure what the height and width of your image is, you can check the dimensions before or after you upload it to your Library.

When you share an image on social media, it's best to follow the recommended size guidelines to ensure your image displays as you intend it to on both desktop and mobile devices. The recommended sizes are larger than the actual display size because each platform scales or crops the image to fit within their user interface (UI), which changes based on the device it's being viewed on. Larger images still look great when they're scaled down smaller, but smaller images can appear grainy when they get enlarged to fit the space.

Facebook

For more information about image sizes and ratios on Facebook, please see Facebook's support.

Instagram

For more information about image sizes and ratios on Instagram, please see Instagram's support.

LinkedIn

For more information about image sizes and ratios on LinkedIn, please see LinkedIn's support.

Image ratios for social posts

An image ratio is the relationship of the image's width to its height. When you follow the recommended ratios, the image keeps the same proportions no matter how large or small it becomes when it gets scaled by the social media platform. Even if your image is a bit smaller or larger than the recommended size, as long as it has the proper ratio, it can look fine.
 

Facebook

Instagram

LinkedIn

Social posts with multiple images

Through our social tools, Instagram only allows for one image per post, but you can have multiple images in posts to Facebook, and LinkedIn:

• Facebook - Up to 30 images
• LinkedIn - Up to 9 images

Did you know? When you publish your post to your social media account, it can look different than the preview because the social profile doesn't always follow the same order you added the images when the post content is displayed. The preview just gives you a general idea of what your post could look like.

The orientation of your images can affect how they display in your post, and the first image added determines what the post looks like. For example, here is what different image groupings look like in Facebook:

Two images:

• If two vertical images are added, or if a vertical image and a horizontal image are added where the vertical image was added first, they sit side-by-side vertically.
  
  
  
  
• If two horizontal images are added, or if a vertical image and a horizontal image are added where the horizontal image was added first, they appear stacked horizontally.
  
  
  
  

Three images:

• If three vertical images are added, or any three images are added where a vertical image was added first, there is one vertical image and two square images to its side.
  
  
  
  
• If three horizontal images are added, or any three images are added where a horizontal image was added first, there is one horizontal image and two square images below it.
  
  
  
  

More than three images:

• If more than three images are added, where the first image is vertical, only the first three images display in the post, there is one vertical image and two square images to its side, and the rest are seen by clicking the "+1" in the lower right-hand corner.
  
  
  
  
• If more than three images are added, where the first image is a square, only the first three images display in the post as a horizontal row, and the rest are seen by clicking the "+1" on the right-hand side.
  
  
  
  

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