Create a reusable email template

Reuse the layout and content of an email to quickly create new emails

Any email can be copied, but when you take some time to create a purposefully reusable template, it takes even less time to get it out to your contacts—the design is already done! A good reusable template should always include your logo and brand colors, and links to your website and social media profiles. It should also be designed for a specific purpose, like a monthly special, a seasonal event, or an annual sale—any content that you find yourself sending over and over again. Your template can be saved so it's visible in the template picker every time you create a new email too!

1. Create a new email and select a template with a layout that best suits your content. Don't worry too much about colors and images because those can be further customized later. Previewing the template before choosing it gives you an idea of what it looks like on both desktop and mobile devices.
   
    
    
2. Click the Campaign Name and give your email a unique name that can be easily recognized in your list of saved templates later. A name that describes the general purpose of your template is a good place to start!
   
    
    
3. Update your email header and footer with your organization's information. Things like your From Name, "From" and "Reply-to" email addresses, and your physical address are perfect to start with because they don't change that often, while things like your subject line and preheader can change each time you use the template.
   
   
    
4. Add your logo to the template and link it to your website to make it a clickable image.
   Design tip: Stuck designing a logo? Leave it to us! With our Custom Logo Service, we'll provide you with three logo proofs, and one round of revisions to your logo proof of choice. Give your organization fresh branding that'll have your customers remembering exactly who you are at first glance!
   
   
   
   
5. Change the template's colors, fonts, and button styles to match your organization's branding.
   
   
   
   
6. Add social media icons and link them to your organization's profiles, or add social sharing buttons to let your contacts share your email on their profiles. Both types of social icons can be styled to match your branding.
   
   
    
7. (Optional) Arrange your layout and add any additional content you want to appear in all future emails. Rows can quickly be copied and there are lots of different blocks and pre-built layouts to design your template with—you always have the flexibility to change it later, too. Extra content is fine because you can quickly delete what you're not using later.
   Tip: Use empty text blocks to make notes to yourself about the kind of content you want in the block. This can be especially handy if more than one person adds content to your emails.
   
   
    
8. Preview your email so you can get an idea of what it looks like on both mobile devices and desktop computers. When you're satisfied, make sure your template has been saved and then you can close out of the editor. Your template is now ready to save as a template.
   
    
   
   

Design tip: Be sure to keep your reusable template updated with any branding or URL changes so it's useful for a long time!

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