Overview: Email reporting

How to see your email opens, clicks, bounces, and more, and compare your performance over time

Important: If you're in our Lite, Standard, or Premium plan, please reference this article instead.

The Reporting tab lets you see your top email stats over a period of time, compare your performance to the industry average, get tips for how to improve, and dig deeper into your individual email stats.

• Get an overview
• View your reports
• Improve your results

Note: Automated email series have their own reporting and aren't reflected on the Reporting tab.

Get an overview

When you look at the reporting numbers for several emails at once, you can spot trends and see the overall picture of your results.

1. From the menu on the left, click Reporting.
2. On the Emails tab, use the drop-down to select a date range to view your email stats during that time.
3. In the Overview section, you’ll see:
   • Sends - The total number of contacts you’ve sent emails to in the specified time period and the average open, unopened, click, and bounce rate.
     Note: These stats do not include emails that were resent. 
   • Opens - The total number of email opens and the opens by device so you can see where your contacts are viewing your emails. You can see the breakdown of opens on a desktop and mobile device for an individual email on its Email Details page.
   • Clicks - The total number of clicks during the specified time period and a breakdown of clicks by device.
4. Click Download As to download the Overview stats as a png, jpg, svg, pdf, or csv.​
   
   
    
5. In the Trends section, view your average open and click rates compared to the previous time period and compared to the industry average.
6. Scroll through tips to improve your open and click rates.
   
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7. In the Email campaigns section, the Table view lets you see the performance of all your emails sent during the selected time period.
8. Search by campaign name or a term within the campaign name to find the stats for a specific email.
9. Sort the columns by clicking on a column heading.
10. Use the checkboxes to select up to 5 emails and compare their results with a graphical report.
11. Use the Export button to download a spreadsheet of stats for the selected emails or for all your emails in the specified time period. 
12. Click on any of the hyperlinked numbers or percentages to view the individual reports and see details about which contacts are interacting with your email.
    Note: If your email was resent to non-openers, clicking the hyperlinked stats will bring you to the Email Details page to view the reporting.
    
    
     
13. Click Graph to see a visual representation of how your emails performed compared to each other and to the industry averages.
14. Roll your mouse over the graph to see each email's statistics plotted.
15. Click on Open Rate, Click Rate, Avg. Industry Open Rate, and Avg. Industry Click Rate to show or hide those numbers on the graph. 
16. Click Download As to download your graph as a png, jpg, svg, pdf, or csv.
    
    

View your reports

By clicking on a hyperlinked number in the Email campaigns table, you'll get to see the individual reports for a specific email. 

Review your plan: Full access to these reports is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.

1. See how your email performance compares to the industry average. Be sure to update your industry in your account to receive an accurate comparison.
2. Use the Export Contacts button to download and save the report as an Excel or CSV file to your computer.
3. From the drop-down on the left-hand side, select which report you want to view.

• Sent - See which contacts were on the lists you emailed.
• Opened - See the contacts who we can verify opened your email. 
• Clicked - See the contacts who clicked links in your email, and which links they clicked. 
• Links - View how many unique clicks each link in your email received. Links that were most popular tell you exactly what your contacts are curious about.
• Bounced - When we get a bounce message back from a contact's email address, we record it and categorize the reason for the bounce. Take a look at the email addresses that bounced and either try to resolve the issue or delete these contacts from your account completely.
• Unsubscribed - See who opted-out from receiving your emails and why.
• Did Not Open - See the contacts who didn't open your email. You may want to try resending the email, or save the contacts into a new list so that you can send coupons or targeted content to win back their interest.​
  
  

Improve your results

Now that you have an understanding of what your reports are telling you, take a look at these suggestions to improve your email performance:

• Open rates - If your email is being received but isn't being read, try these tips for improving your open rates.
• Click rates - Simply opening your email isn’t enough. Help entice your subscribers to take action and improve your click rates with these tips.
• Spam - Use industry best practices to reduce spam reports and keep your email inbox-worthy.
• Deliverability - Follow these tips to improve your deliverability and help your email land in the inbox.

Want to learn more about improving your results? Watch our webinar:

Learn more about marketing and Constant Contact through our free live webinars.
 

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