Create a Sign-up Landing Page to collect new email and SMS contacts online

Grow your email or SMS contact lists by creating a Sign-up Landing Page and sharing it on your website, in your emails, in social media posts, and anywhere else online that you can think of

Get permission: Using sign-up forms ensure that you receive and document express consent from your contacts, which satisfies Constant Contact's email permission policy as well as GDPR and CASL regulations.

Our Sign-up Landing Pages help you capture new contacts online, through a standalone webpage that we host for you. Each landing page can have a single list or multiple lists selected to add your new contacts to, but your contacts don't see the list options when they opt-in. Create as many landing pages as you need to share with targeted segments of your audience around the web. Us it to grow your email list, your SMS list, or both at the same time!

1. Click Audience Growth > Landing pages.
2. Click the + Create a landing page button.
   
   
   
   
3. Click the Sign-up Landing Page option.
   
   
    
4. Click anywhere in the landing page name in the upper left-hand corner.
5. Enter a name for your landing page into the Campaign name field. The name must be unique and can have a maximum of 80 characters. This name is to help you recognize the landing page within your account and your contacts never see it.
6. Click Save.
   
   
    
7. Click anywhere on the Form block or Sign Up button to edit the form fields.
   
   
    
8. From the Form fields menu on the left-hand side of the editor there are several options:

• Default lists - Select the list or lists you want to add new contacts to, or select "Create list" if you need a new one. You can select more than one list and your contacts are added to each list you select. Your contacts don't see the list options when they opt-in.
• Standard fields - Select the standard contact fields you want to include on your form by dragging them into your template. The fields can be stacked, or sit side-by-side in your template.
• SMS Opt-in - Add the SMS marketing opt-in field by dragging it into your template. Leaving this field out of your form lets you collect email-only opt-ins.
  Note: The Phone number field (one of the standard fields) lets you collect cell phone and land line numbers for your records, but does not opt-your contacts into SMS marketing.
• Custom fields - Select an existing custom field or create a new custom field by dragging a Custom field into your template, then selecting the field from the toolbar at the top of the template. Custom fields can be anything you want based on the needs of your organization. For example, the sign-up form in the image below is for a donut shop and includes a custom field for favorite flavor.
• Required fields - Make fields required so your new contacts have to fill them out before they can submit your form. Click on the field within your template and then click the Required field toggle in the toolbar at the top of the template. Repeat for each field you want to require.
  Important: You can have both the Email field and SMS marketing opt-in field in your landing page, but only one can be a required field. Your new contacts must opt into the required field, but they also have the choice to opt into both Email and SMS marketing. If your form only has the Email field, or only has the SMS marketing opt-in field, it is a required field by default and you can't remove the requirement.
  Design tip: Keep required fields to a minimum because the more required fields you have, the less likely a person is to complete your form. You can always ask for more information later!

9. Click the Done button.
   
   
    
10. Use the Build, Images, and Design tabs to customize the branding and content for your landing page.
11. Click Continue.
    
    
     
12. Use the Build, Images, and Design tabs to customize the "Thank You" page that your new contacts see after they successfully submit their information through your landing page. Express a simple thank you, or you can give some kind of reward—it doesn't have to be monetary and can be something like information or early access!
    Note: You can get creative with images, blocks like the Navigation Bar block, the Coupon block, and the Read More block, and by inserting documents hosted in your Library or linking a Nift gift card.
13. Click Continue.
    
    
     
14. Update the settings for your landing page and click Continue:

• Customize the URL
• Set an expiration date
• Add third-party analytics
• Hide your landing page from search engine results
  
  
  
  

15. Click Activate so you can start sharing your landing page around the web. The URL for you landing page doesn't work until your form is activated.
    
    
     

Now that your Sign-up Landing Page is created and activated, all you have to do is share it to start collecting new sign-ups. A great place to get started is by sharing it in your social media profiles. Then you can share it in your emails, in your social media posts, in a Facebook Lead Ad, as a link on your website, and even in the footer of your personal email! 

Give your form a little time, and then you can start checking the reporting to see how well it's performing too.

Design tip: Want to engage with your new contacts immediately after they opt-into your list? Make sure to create a welcome path.

Questions?