Create a Google Ad with Kliken

Create a Kliken account, build a Google Ad, and then provide payment information to get your organization seen in Google search results

Review your plan: This feature is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.

When you're trying to promote your organization, getting in front of Google's massive audience helps you get seen, but creating Google Ads is time-consuming. We've partnered with Kliken to streamline the Google Ad experience and help you manage your ad budget! Here's how to get started:

• Create your Kliken account
• Target your Google Ad
• Create your ad content
• Select your ad keywords
• Preview your ad
• Provide payment details and publish your ad

Once you've created your Kliken account, you can access it through your Constant Contact account and manage your marketing efforts all from one place!

Create your Kliken account

Kliken creates a Google Ad account for you based on the information you provide.

1. Click Audience growth ...>  Ads. 
   
   
   
   
2. Select Google Ads ...> Click Get Started to create a Kliken account. 
   
   
    
3. Provide the following information for your Kliken account:

• The URL for your website.
• Your name.
• The email address you want to use with your Kliken account.
• A password for your Kliken account.
• The country your organization is in.

4. Don't forget to review the terms of service, and then click Get Started.
   
   
    

Going forward, you can access your Kliken account through your Constant Contact account to view and manage your Google Ads.

Target your Google Ad

Before you can create your ad content, you need to choose the physical area where you want your ad to be displayed to your target audience. Your ad is presented based on search behavior, so you don't have to define other demographics, like age or gender.

1. From your new Kliken account, click Get Started. 
   
   
    
2. Enter the name of your organization as you want it to appear in your ads and click Continue. 
   
   
    
3. Enter your phone number and click Continue.
   
   
    
4. Choose the type of ad campaign you want to run and click Continue.

• Generate Appointments & Leads - This type of ad is used to drive visits to a physical location or to generate appointments.
• Sell Products Online - This type of ad is used for ecommerce.
  
  
   

5. Select your target location and click Continue.

• Radius Targeting - Enter your business address, city or zip code and select a radius to target people locally.
• Region/State/Province Targeting - Select a state or province to target people more broadly.
• Country Targeting - Select your country for national ad campaigns.
• Who should see your ads - (Optional) You can further control your audience by restricting your ad to your location options or by including people that fall just outside the area.
  
  
  

6. Enter your business category and click Continue to Ads. If your category doesn't appear, click the "I can't find my Google My Business Category" option and enter your own category.
   
   
    

For more information about targeting your ad, please see Kliken's support.

Create your ad content

The next step is creating your ad content. Kliken helps you create different headline and description combinations so the most relevant version appears to potential customers based on their search terms. As you create your ad, you can preview a mobile and desktop version. The preview updates in real time with every choice you make.

1. Select your main product or service from the menu and click Continue. The options are based on the business category you chose in the ad targeting section.
   
   
    
2. Select a business value from the menu and click Continue.
   
   
    
3. Review your ad options. Check the ads you want to use, and uncheck the ads you want to remove. You can also edit the content for each ad by clicking the Edit icon in the upper right-hand corner of the ad. Each ad has two headline options with a 30 character limit, and a description with a 90 character limit.
4. When finished, click Continue to Keywords.
   
   
    

For more information about Kliken's responsive search ads, please see Kliken's support.

Select your ad keywords

The next step is to select the keywords that best relate to your services or products. You can always see how your keywords are performing and change them later!

1. Choose your keywords. There are three themes to choose from.

• Click "I don't like this theme" to skip it.
• Click "Previous Theme" to change a previous theme.

2. (Optional) Click +Add Keywords to include your own.
3. When finished, click Continue to Preview. Repeat for each theme.
   
   
    

For more information about using keywords and negative keywords, please see Kliken's support.

Preview your ad

Now it's time to give your ad one last review before it goes live.

1. Watch a preview of what your ad looks like when someone searches a keyword in Google.
2. Click Continue to provide your payment information.
   
   
    

Provide payment details

The final step before you can make your ad live in Google is to select your Kliken package and provide your payment information.

1. Select a package.
2. Provide your payment details.
3. Review the terms of service and click Continue to fund your Kliken account and set your ad live.
   
   
    

For more information about Kliken's available payment options, or billing process, please see Kliken's support.

Any links we provide from non-Constant Contact sites or information about non-Constant Contact products or services are provided as a courtesy and should not be construed as an endorsement by Constant Contact.

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