Insert a Social Follow or Social Share block into an email

Make it easy for contacts to follow you on social media or share your email on their social media pages

In the Cross Device Email Editor, you can make it easy for your contacts to access your social media profiles by inserting a Social Follow block, or share your email on their social media pages by inserting a Social Share block. 

• Add a Social Follow block
• Add a Social Share block

Add a Social Follow block

Having a presence on social media is a great way to extend the reach of your business. Help grow your social media following by linking to your social media profiles in your emails and encouraging your contacts to follow you on Facebook, Instagram, X (formerly known as Twitter), LinkedIn, Pinterest, YouTube, Snapchat, TikTok, Google My Business, Email, and Web! You can choose which social media icons you want to include and customize their look to match the rest of your email.

To add a Social Follow block:

1. If your template doesn’t already include a social block, drag-and-drop, or click-and-stick, the Social Follow block into your email. Use the guidelines to help you find the right place.
   
   
    
2. Click on the Social Follow block and then click Edit from the toolbar.
3. In the Social Icon Styles section, choose the shape and style of your icons.
   
   
    
4. Click to expand the Social Pages section.
5. Choose the networks that you want to display in your email. Click the drop-down to change one of the listed networks to a different one, or click Add Network to add additional social networks to your email. Click the X next to any network you want to remove. 
   
   
    
6. For each social network, enter the URL for your social media profile. Once you add the links to your pages, they'll automatically be saved for you when you insert social icons in future campaigns.
7. (Optional) Change the order in which the icons appear in your email by clicking the stacked dots and dragging them up or down to a new location.
   
   

When you’re done, simply click outside of the Social Follow block to continue editing your email.

Add a Social Share block

With the Social Share block, you can give your contacts the option to share your email on their social media pages, including Facebook, X (formerly known as Twitter), LinkedIn, and Pinterest, as well as through an email.

To add a Social Share block:

1. Drag-and-drop, or click-and-stick, the Social Share block into your email. Use the guidelines to help you find the right place.
   
   
    
2. Click on the Social Share block and then click Edit from the toolbar.
3. (Optional) In the Social Share Styles section, choose the color of the Social Share buttons in your email and adjust the radius to make the buttons rounded. Click "Restore Defaults" to undo your changes.
   
   
    
4. Click to expand the Social Share Networks section.
5. By default, the Social Share block includes buttons to share your email on Facebook, X, and LinkedIn. Click Add Network to add a button for an additional social network, or click the drop-down of an existing network to replace it with a different option. Click the X next to any network you want to remove. 
   
   
    
6. (Optional) Update the text that displays on each button. 
7. (Optional) Change the order in which the buttons appear in your email by clicking the stacked dots and dragging them up or down to a new location.
   
   

When you’re done, simply click outside of the Social Share block to continue editing your email.

Important: The Social Share buttons don't work when previewing or sending a test email. If you want to go through the flow your contacts will see, copy your email, and send the copy to your email address.

When contacts click on the Share buttons in your email, they’re prompted to log into their social media accounts, where they can share your email in a post to their feed. The post automatically includes your subject line and the permanent URL for your email, but your contacts can customize it for their audience.

Clicks on the Share buttons are tracked in your email's click reporting, so you can see which of your contacts are the most socially engaged.
 

Example Facebook Post	Example LinkedIn Post	Example X Post

To see the full-sized image, right-click on an image to open it in a new tab.
 

Questions?