Reporting for a Custom Landing Page

See the total number of visitors to your page and how many of them clicked the links

After you've created your Custom Landing Page and shared the URL, it's time to see how it's performing. Our reporting shows you how many people visit your page, and then from those visitors, how many engaged with your page and which links they clicked on. We even show you the sources of traffic to your landing page!

1. Click Audience Growth > Landing pages.
   
    
    
2. (Optional) Use the Status filter to narrow your search.
3. Click on the name of the active landing page you want to view.
   
   
    
4. Scroll down to the Reporting section to see:

• Visits - The total number of unique visitors to your landing page.
• Engagements - The total number of unique visitors who clicked on a link in your landing page. A single visitor can click on multiple links but are only counted once.
• Engagement Rate - The rate that unique visitors to your landing page take action by clicking on a link.
• Contact Visits - The number of unique visitors to your landing page that accessed the page through an email created through Constant Contact. Click on the number to view a full list of the contacts who viewed your page.
• Visitor Visits - The number of unique visitors that accessed your landing page through the URL that you shared in social media posts or comments, blog posts, Facebook Ads, and anywhere else you shared your landing page link.
• Desktop vs. Mobile - Based on the total number of visits to your landing page, desktop views include views on traditional desktop and laptop computers, while mobile views include views on mobile phones and tablets.
  
  
   

5. Scroll down to the Traffic Source Summary to see a breakdown of where your landing page visitors are coming from, so you can see which promotion methods are the most effective for driving traffic to your landing page:

• Emails - This includes visitors that clicked on a text link, button link, or clickable image link that points to your landing page's URL in an email sent through Constant Contact.
• Social Posts - This includes visitors from Facebook, Instagram, or LinkedIn posts that you created using Social Posts. If you shared your landing page's URL on social media, but didn't create the post through Constant Contact, the visits are tracked in the "Other" category.
• Facebook & Instagram Ads - This includes visitors from a Facebook and Instagram Ad that you created through Constant Contact. If you created an ad directly through Facebook, the visits are counted in the "Other" category.
• Other - This includes visitors from anywhere that you shared your landing page outside of Constant Contact, for example, in a blog post. This also includes visitors that view a link that was shared with them by another visitor, for example, the link was sent to them through a text message.
  
  
   

6. Scroll down to the Emails section to see how many visitors came from an email. Click on the name of the email to view its Email Details page.
7. Scroll down to the Social Posts section to see how many visitors came from your social post. Click on the name of the post to see the full reporting for your Facebook and Instagram post, or LinkedIn post through your Social Posts dashboard.
8. Scroll down to the Clicks Per URL section to see which links your page visitors are clicking on. If clicks came from contacts through a sent email, you can click on the number to see a list of exactly which contacts clicked.
   
   
    

Knowing how well your landing page converts visitors into engaged users can help you to determine the best way to share the URL to drive the most traffic to your page or make edits to the design and content of your landing page.

Questions?