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Create a LinkedIn Company Page

Article: 000037435
Updated: March 14, 2024

Create and customize your LinkedIn Company Page to use with Constant Contact integrations for sharing content on social media

Having a personal LinkedIn page is great for networking, but if you're not using it for your organization too, you're missing out! A LinkedIn Company Page helps you showcase your entire organization, not just a single person, and also gives your organization a space to connect with other business and industry professionals, and show off your industry knowledge and expertise. Having a LinkedIn Company page lets you take advantage of our social media tools too!

 

Blue Ribbon IconBe a better marketer: Learn more about how to get started after creating your LinkedIn page

 


Create your LinkedIn Company Page

Exclamation Point IconImportant: To make a company page, you first need to set up a personal LinkedIn account.

 

Your LinkedIn Company Page is connected to your personal LinkedIn account, so the "owner" of the organization should be the one creating the company page. This will be the Super Admin for your organization with all of the page admin permissions. Once the company page is created, you're able to designate other people to be 'page admins,' which allows them to create posts, respond to messages and comments, and edit the company page, but doesn't give them access to the personal account associated with the business page.

  1. From your LinkedIn personal page, click Work.
  2. Click Create a Company Page +. You can create a single LinkedIn Company Page, or create multiple pages for different purposes or audiences. 

    Work Drop-down Menu and Create Company Page Option

  3. Select a page type. 

    Small business, Medium to large business, Showcase page, and Educational institution Page Options
     
  4. Enter your:
  • Company name
  • Custom LinkedIn URL
  • Website URL
  1. Select your:
  • Industry
  • Company Size
  • Company Type 

    Page identity, Company details, and Profile details Sections, Terms for Pages Checkbox, and Create page Button

  1. Upload your logo image and write a tagline.
  2. Read LinkedIn's terms of service and check the box to accept them.
  3. Click Create page

    Page identity, Company details, and Profile details Sections, Terms for Pages Checkbox, and Create page Button
     
  4. Set your page up for success by adding a description, location, and following relevant pages.

    Banner Image Edit Icon and Hashtags Edit Icon

  5. Click Edit Page to add more details to your company page. 
     
    Banner Image Edit Icon and Hashtags Edit Icon

    Banner Image Edit Icon and Hashtags Edit Icon

Now that your page is complete, you're ready to start posting! LinkedIn is business-focused, so share your industry expertise, weigh in on industry-related trends, announce your participation in tradeshows or industry events, and highlight all the good work that you're doing as an organization.

For more information about creating a LinkedIn Company Page, please see LinkedIn's support.
 

Use your LinkedIn Company Page with Constant Contact

Having a LinkedIn Company Page gives you access to great features that help you connect with

  • Social Posts and Monitoring - Create and share posts for LinkedIn through Constant Contact, then monitor and respond to the conversation through your LinkedIn account. 
  • Social Media Icons - Use your emails to promote your new LinkedIn Company Page to your existing contacts by including a LinkedIn icon; just copy and paste the URL for your page. You can even change the color and style of the icon to better match your branding.
  • Custom Landing Page - Choose the "Social Profile" template for a Custom Landing Page and add all your social media links, then share the URL in your LinkedIn profile to promote your entire web presence from one place!
  • Lead Generation Landing Page - Create a targeted sign-up form for your LinkedIn connections and link it in your LinkedIn profile.

 

Any links we provide from non-Constant Contact sites or information about non-Constant Contact products or services are provided as a courtesy and should not be construed as an endorsement by Constant Contact.


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