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Using Constant Contact SEO tools

Article: 000033919
Updated: March 6, 2025

Explore how our SEO tools can help your website rank higher across the top search engines

Email Plus IconReview your plan: This feature is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.

 





With Constant Contact’s SEO Tools, we make it easy for you to boost your online search rankings by providing you the insights and tools needed to get found across the top search engines, resulting in higher search rankings, more traffic, more leads, and more sales. You don’t need to be an expert in SEO to use our tools. We’ll analyze your website on an ongoing basis to create a comprehensive report. Then, we’ll explain in easy-to-follow steps what you can do to optimize your site.

To begin, you'll enter your website to perform an initial scan. Then, you’ll be able to review your SEO dashboard.


Getting started

To get started using our SEO Tools:

  1. Click Tools > SEO
  2. Enter your website URL in the field and click Optimize this site.

    Tools dropdown with SEO option, Website URL field, and Optimize This Site button 
     
  3. Confirm the domain is entered correctly, then click Yes, optimize this site.

    Domain confirmation and Yes Optimize This Site button
     
  4. Click Start now!

    Start Now button
     
  5. Select the main goal of your website and click Continue.

    Website goal and Continue button
     
  6. Select whether your website visitors mainly come from the United States or a different country. Then click Continue.

    Select country and Continue button


You're now ready to explore the SEO Tools dashboard and begin optimizing your website!

 

Megaphone IconBe a better marketer: SEO is key to making sure that potential customers find you! Learn about the meaning of SEO in marketing your business.

 

Overview

You'll see your overall SEO Score on the SEO plan tab. This score is calculated based on an algorithm that takes into account all aspects of your website that influence SEO. The higher the score, the better.

In this section, you also have access to the following features:

  • Download Monthly Report - Download your report in a PDF format and then share or print.
  • Recalculate your score - When you’ve worked on your site and want to see results immediately, you have the ability to check your score on demand by clicking About this score and then Recalculate now.

    SEO Plan Tab, Download Report button, About this Score link and Recalculate Now button

 

Site tasks

The Site tasks section provides you with tasks to complete in order to resolve any technical issues found on your site and to improve your site's content and mobile readiness. As you progress, you’ll get closer to improving your website and achieving your SEO goals.

  1. Click on a task to learn more.

    Site Tasks
     
  2. To mark the task as complete, click Done, check again.

    Site Task info and Done Check Again button



Optimize pages

The Optimize section allows you to select pages to optimize and assign a keyword to each, making it easier for search engines to access in order to increase your rankings over time. Once you've selected the keyword for a particular page, a list of tasks will display. Complete all the tasks in order to reach 100% optimized status for that page. You can work to optimize pages to 100% one at a time, or you can optimize several pages at once.

 Optimize your pages
 


Keywords, Backlinks, and Competition

Your tracked keywords

In this section, you can review how your website is ranked for your selected keywords for certain Google searches. If you haven’t added any keywords yet, click the Add your first keyword button to get started. 
 

Backlinks

The more popular your site is, the higher it will rank with search engines. Popularity is measured by the number of links pointing to your website, or backlinks. The more links, the more credible your website is. This section displays how many websites currently link to your website, including social media. Content is frequently shared on social media, so it’s important that you have a social media presence.


Competition

Click See Competition to compare your ranking to the rankings of your business competitors, and use that information to improve strategy.


Tracked Keywords, Backlinks, and Competition



Settings

The Settings tab is where you can manage your company profile, keywords, email preferences, and connect your Google Analytics account in order to see your site traffic and Search Engine Indexing Status on the Analyze tab.


Settings tab
 


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