Create a Social Post and schedule it to publish on social media

Create and schedule social media posts complete with images, emojis, and hashtags right in Constant Contact! Once you've created your post, you can easily share it across all your social media channels including Facebook, Instagram, and LinkedIn.

It's easy to manage your social media channels right in Constant Contact! You can craft posts for one or more platforms including Facebook, Instagram, or LinkedIn. We make it super easy to connect your social media accounts, monitor your posts' performance, and even respond to comments all within Constant Contact.

• Create a post for a single social platform
• Create a post for multiple social platforms
• Using Content Generator to write a social post
• Adding Videos

Be a better marketer: Not sure how often you should be posting on social media? Check out our cheat sheet for how often to post on Instagram, Facebook, and more!

Once your post goes live, give it a little time and then check your reporting to see how it's performing. If you see that you've gotten comments on your Facebook or Instagram posts, you can respond to them to stay engaged in the conversation too!

Design tip: Facebook, Instagram, and LinkedIn are all social media platforms, but they aren't the same. Check out our best practices for creating posts for each social profile.

Create a post for a single social platform

You may have multiple social media profiles, but it doesn't mean you need to post to all of them every time you create a post!
Note: You must already have an existing social media platform to publish a post. If you need further assistance with managing your social media accounts, view our Marketing Services for a helping hand.

1. Click Marketing channels... > Social Posts. 
   
   
    
2. If it's your first time creating a social post, click Create Social Post in the middle of your screen. This will prompt you to Sync your social media accounts. If you've posted before, clear the + Create social post button in the upper right-hand corner.
   
   
    
3. Click on the Social profile you want to share the post on to select it.
   Note: You can save your post as a draft without having a social account connected, but you must connect your account before you can activate the post.
4. (Optional) Create post variations to have allow your social media accounts to post a different version of the post. 
5. Enter the text portion of your post, including any URLs, hashtags, and emoji. As you type you can see a preview of what your post looks like on your selected social profile. The number next to the social icon over the post tells you how many characters you have remaining:

• Facebook - 63,206 characters
• Instagram - 2200 characters
• LinkedIn - 3000 characters
  
  
   

6. Click the + button to add an image from your Library, upload a new image, browse our stock image gallery, or create an image in Canva. Your post can include up to:

• Facebook - 30 images
• Instagram - 10 images (publishes as a carousel)
• LinkedIn -  20 images

7. (Optional) If you want to schedule your content to post up to 2 years later, click the "Schedule for later" toggle to select a date and time to publish your post. The time zone defaults to the time zone you selected in your Settings.
8. Click Post now or Schedule post. If you're not ready to publish, click Save draft so you can finish editing your post content later.
   Note: The ability to schedule posts for later is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.
   
   
    

Create a post for multiple social platforms

When you have one message you need to get out, you can create multiple posts at the same time and tailor the content to each of the social platforms you're sharing them on. For example, Facebook allows you to share URLs, but Instagram doesn't, and Instagram is designed for using hashtags, but they aren't as effective on Facebook. When you publish your posts, they all get shared at the same time on each of the platforms you selected.

1. Click Marketing channels ... > Social Posts.  
   
   
    
2. Click + Create social post button in the upper right-hand corner. If you haven't connected your social media accounts yet, click the Create a Post button instead.
   
   
    
3. Click on each Social profile you want to enable for the post.
   Note: You can save your post as a draft without having a social account connected, but you must connect your accounts before you can add variations or activate the post.
4. Click Create variations to customize the post content for your Facebook, Instagram, or LinkedIn audiences.
   
   
    
5. Click the tab for the social platform you want to edit.
6. Enter the text portion of your post, including hashtags and emojis. As you type, you can see a preview of what your posts look like on Facebook and Instagram. The number next to the social icon, over each post variation, tells you how many characters you have remaining:

• Facebook - 63,206 characters
• Instagram - 2200 characters
• LinkedIn - 3000 characters
  
  
   

7. Click the + button to add an image from your Library, upload a new image, browse our stock image gallery, or create an image in Canva. You can also select video content directly from your Vimeo Account! Your post can include up to: 

• Facebook - 30 images
• Instagram - 10 images (publishes as a carousel)
• LinkedIn -  20 images

8. (Optional) If you want to schedule your content to post up to 2 years later, click the "Schedule for later" toggle to select a date and time to publish your post. The time zone defaults to the time zone you selected in your Settings.
9. Click Post now or Schedule post. If you're not ready to publish, click Save draft so you can finish editing your post content later.
   Note: The ability to schedule posts for later is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.
   
   
    

Use Content Generator to write a social post

Do you struggle trying to craft the perfect message on social media? Now, use Content Generator to beat writer’s block when creating social media content. With Content Generator, we’ll do the heavy lifting and create several caption options for you to choose from or you can generate options to simply spur your creativity. Now that we know how to create a social post, let’s use Content Generator to help us write the perfect caption in seconds!

To write a caption using AI Content Generator:

1. From the Create post flow, optionally, select which social profiles you want to post to.
2. In the Design your post section, click on the Write with AI button.
   
   
    
3. Select the type of caption you wish to create:

• Announcement
• Promotion
• Reminder

4. From the dropdown, select the tone of the caption you want AI to capture:

• Default
• Professional
• Enthusiastic
• Informative
• Approachable
• Persuasive
  
  
   

5. Under the “What do you want to say?” text box, write whatever content you feel is necessary to capture in your caption. You can write as little or as much as you want, just make sure to capture key details and leave the rest to AI!
6. Click Create.
   
    
    
7. This will generate 3 different options for you to choose from. If you don’t like any of the ones you were given, you can select Load new results. This generates 3 more options for you to choose from.
8. Once you have your caption selected, click Insert as caption!
   
   
    

Your caption will then appear on the social profile(s) you chose! You can then add images or gifs to your post or you can follow the additional steps to add videos to your post using Vimeo! 
 

(Optional) Connect your Vimeo account

You can now add Vimeo video URLs directly to your social posts. Simply connect your profile, choose which video you'd like to include the link to, and you're ready to post! Keep in mind, this will only post the URL for the video and the thumbnail will appear as a still image. 

1. From the Media section, toggle to the Vimeo video section.
2. To insert a video, you first need to connect your account. Click Connect.
   
   
    
3. You will be prompted to Connect to Vimeo.
   
   
    
4. Join Vimeo or Log in to your existing account. Click Continue.
   
   
    
5. A permissions pop-up will appear. Click Allow to allow Vimeo to integrate with your Constant Contact account.
   
   
    
6. To add media to your social post, select Add Video.
   
   
    
7. Select a video from your Vimeo library. 
8. Click Insert to add the video to your post.
   
   
    
9. Review how the URL looks in your post. If everything looks good, publish your post!
   
   

Any links we provide from non-Constant Contact sites or information about non-Constant Contact products or services are provided as a courtesy and should not be construed as an endorsement by Constant Contact.

Want to learn more about managing your social media marketing? Watch our webinar:

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