Track visits, subscribers, and conversions for a Lead Generation Landing Page

See how many visitors to your Lead Generation Landing Page convert into contacts by submitting their contact information through your sign-up form

After you've created your Lead Generation Landing Page and shared the URL, it's time to see how it's performing. Our reporting shows you how many people visit your page, and then from those visitors, you can see how many completed the sign-up process to join your contact list. We also show you if your visitors are viewing your landing page on desktop or mobile.

1. Click Audience Growth > Landing pages.
   
    
    
2. (Optional) To help narrow your search:

• Select "Active" from the Status drop-down menu.
• Select an option form the Sort By drop-down menu.

3. Next to the active landing page, click Details.
   
   
    
4. Scroll down to the Reporting section to see:

• Unique Visits - The number of unique visitors to your landing page based on the visitor's IP address.
• Submissions - The number of visitors who complete the sign-up form and click the button to submit the form.
• Conversion Rate - The rate that the unique visitors to your landing page complete the sign-up process and become contacts. Updated contacts are not included in the rate.
• Subscribed to SMS - The total number of new or updated contacts that opted in to receive SMS messages through your landing page.
• New Contacts - The total number of new contacts added through your landing page. Click the hyperlinked number to see the complete list of contacts.
• Updated Contacts - These contacts were already on your contact list but submitted their information through your landing page again. Click the hyperlinked number to see the complete list of contacts.
• Contacts subscribed to SMS - The total number of new or updated contacts that opted in to receive SMS messages through your landing page. Click the hyperlinked number to see the complete list of contacts.
• Thank You Page Button Clicks - The number of new or updated contacts who clicked the button on the Thank You page. Click the number to see the list of contacts. Click the hyperlinked number to see the complete list of contacts.
• Desktop vs. Mobile - Based on the total number of visits to your landing page, desktop views include views on traditional desktop and laptop computers, while mobile views include views on mobile phones and tablets.
  
  

Knowing how well your form converts visitors into subscribers can help you to determine the best way to share the URL and drive the most traffic to your form and make edits to the design and content of the form.

Save time: Consider setting up a Welcome Path using the Automation Path Builder so that when new contacts join your list, you can get content to them quickly and without having to figure out which contacts you've already sent to as your list grows.

Questions?