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Using segmentation to stay engaged with your most active subscribers not only builds a stronger relationship with them, but also helps to increase your open rates because they'll be looking for your emails in their inbox. However, over time, you may notice that some customers aren't engaging with your content as much as they once were. Using segmentation to find the contacts who consistently do not open your emails gives you the opportunity to re-engage with them too.
![]() | Learn more: Looking for more information about how your contacts engage with your emails? Your contact insights can give you the bigger picture and help you better understand engagement. |
Using a pre-built segment is the quickest way to find your most, somewhat, and least engaged contacts, and everyone else too.
![]() | See how it's done: Check out our video tutorial for segmenting your contacts by their engagement activity. |
Using a custom segment lets you combine contact engagement data with other criteria, like list membership, contact details, and ecommerce behavior. Emails that were sent less than 24 hours ago aren’t factored into a contact’s engagement level.
Engagement criteria | Operator 1 | Operator 2 |
Current engagement level |
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Previous engagement level |
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Now that you've created a segment, you have a couple of choices for handling the contacts:
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